Shopaholics rejoice…Malaysia’s annual shopping campaign for 2017 has kicked off with the launch of the National Sales Campaign which was at Suria KLCC, Kuala Lumpur.

The nationwide campaign is held three times a year and consists of the 1Malaysia Super Sale (1-31 March), 1Malaysia Mega Sale Carnival (15 June-30 August), and 1Malaysia Year End Sale (1 Nov-31 December).


Organized by Tourism Malaysia through its shopping promotion arm, Secretariat Shopping Malaysia, the annual campaign is part of the Malaysian Government’s ongoing effort to promote Malaysia as top, world- class shopping destination.


The launch was graced and done by the Minister of Tourism and Culture, Dato’ Seri Mohamad Nazri Abdul Aziz. Present at the launch, which also marks the beginning of 1Malaysia Super Sale, were 15 members of the media from Indonesia, Brunei, Thailand, India, China and Vietnam who participate in the Tourism Malaysia Mega Familiarisation Programme from 28 February until 3 March 2017.

Malaysia’s shopping branding is centred on the “Experiental Shopping” concept that showcases Malaysia as a fun and wholesome shopping destination complemented by plenty of entertainment and recreation activities, gastronomic adventures, luxury treatments and visits to popular tourists spots.

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This of course followed by a lovely fashion show showcasing the latest styles from the very stylish Brooks Brothers….

This is of course made possible with the support  of more than 500 integrated shopping malls and retail  outlets in Malaysia…which seem to be steadily increasing. Some of the new retail and lifestyle hubs opening this year includes the KL Gateway Mall in Kuala Lumpur and Genting Premium Outlets in Genting Highlands, which will further stimulate Malaysia’s shopping scene.

Since her debut last year, Miss SHOPhia, our now 1 year old Malaysian Shopping Buddy is a diligent worker… busy with her role as the ultimate shopping buddy  keeping fashionistas and shoppers across the globe up to date on fashion, food, gadgets as well as shopping news and events via her social media platform.

She has even taken on cameo roles in viral videos and TV commercials promoting shopping in Malaysia. Her presence is already internationally recognized,with Tourism Malaysia being awarded The Most Favourite Promotional Activity-Miss SHOPhia at U Travel Magazine Award in Hong Kong.

In conjunction of the first anniversary of the shopping icon, shoppers aged 18 and above are urged to try their luck out with the SHOP, SNAP & WIN! online contest.

Who knows, you could just be one of the lucky winners to win one of those exciting holidays and fabulous prizes sponsored by Suria KLCC, Starhill Gallery, Fahrenheit88,IOI City Mall Putrajaya and IBC Tours Sdn Bhd. The contest is on from 1 March to 31 March 2017.

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To participate, contestant is required to do the following:-

1. Shop at your favourite shopping mall or brand
2. Take a creative picture of yourself or with friends and family together with your shopping haul outside the store.
3. Complete the caption “I love shopping in Malaysia because…” in no more than 20 words.
4. Upload your picture together with the completed caption to Miss SHOPhia’s Facebook Page and tag #MalaysiaSuperSale2017, #MissShophia and the mall location.

Pictures of the most likes and creative captoon stands a chance to win.

For more info, hop over to:

Instagram: @missshophia

And…. happy shopping!!!!!

Miss Shophia pics are taken from Miss Shophia facebook page…


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