COCA-COLA MERDEKA COLLECTION BY REGGIE LEE

I am one of those who grew up with Coca-Cola, and yes, also on famous Malaysian cartoonist, Reggie Lee’s cartoons… I have to admit I always look forward to Reggie Lee’s cartoons or comics since they are cute and well, humourous and sometimes close to home…

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For this Merdeka, Coca-Cola Malaysia has collaborated with Reggie Lee to draw up quintessential scenes of life in Malaysia and what makes us Malaysian for a set of limited edition cans to commemorate 60 years of independence.

Reggie’s unique style of cartoons often includes messages of unity and inclusiveness and it was these traits that made him an ideal partner for the world’s largest beverage company which has been present in what is now Malaysia since 1936.

The Merdeka edition Coca-Cola cans feature a set of four drawings in Lee’s unmistakable style that depict popular topics among Malaysians – food, public holidays, badminton and a sense of community. The launch was held recently the Royal Selangor Club, significantly situated by Dataran Merdeka, giving me the opportunity to check out these glorious old private club for the first time…, a place I have been admiring all these while..

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“Lee’s insight into local culture complemented with his talent to bring them to life through his drawings made him the ideal partner for this Merdeka project and we are certain that Malaysians can relate to the series of cartoons he has created. This is a significant occasion and we have produced these commemorative cans to remind everyone of what makes Malaysia special,” said Ahmed Yehia, country manager for Malaysia, Singapore and Brunei for The Coca-Cola Company.

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On Reggie Lee’s side, he said that he is absolutely thrilled to be part of Coca-Cola’s Merdeka campaign this year and never dreamed that he would be so honoured to have his cartoon characters on the cans of Coca-Cola. As for that, he intends to share his very first one with his mother back in Penang as she will be ever so proud of her son…

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“My work over the years has always been to showcase the Muhibbah spirit of Malaysia, that we are a nation of people who celebrate our differences and bond over our love of good food and a good laugh. So, to be able to do this with Coca-Cola is an exceptional honour,” Reggie Lee added.

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Psst… by the way, Reggie Lee’s favourite from the 4 cartoons is the one on Public Holidays, not the one in the pic above though.. lol.. and I feel blessed getting to meet a cartoonist I admired so long as well as to be able to see the inside of the elite Royal Selangor Club…

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The Merdeka edition Coca-Cola cans are now available nationwide, and can be found for both the Coca-Cola Classic and Coca-Cola Zero Sugar cans.

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