Haven’t you ever bemoaned the fact that only high quality chocolates came from New Zealand, Australia or Europe… Admittedly, we do have our own chocolate brands here in Malaysia.. but fastidious or fussy me have somehow found something lacking… in most of the local brands..


Well, this is not going to be the case anymore, and it might just be the perfect chocolate we Asians have dreamed of.

“NAYUTA CHOCOLATASIA” is a brand new, high-quality chocolate label produced by Asian people to suit Asian taste palette. Yours truly was over at its first boutique and café which was opened on the ground floor of ISETAN The Japan Store just in time to commemorate the super exclusive ISETAN The Japan Store’s 1st Anniversary on October 20th, and is a project by Isetan Mitsukoshi Ltd…


Bitter, rich, and complex with high cacao percentage is what we look for in our chocolates since it is said to be more healthy.

Cacao is packed with healthy chemicals like flavonoids and theobromine, and can be a disease-killing bullet. Stick to healthy chocolate with at least 70 percent cacao and you can reap the benefits of it..

On the other hand, most Asian people, including Japanese, prefer milky, caramel-infused and soft textured chocolate. And well, so this is what that made the great collaboration between Malaysia and Japan take place to develop chocolate specifically for the Asian palette.


Headed by the grand chef of PALET D’OR, Shunsuke Saegusa, NAYUTA is manufactured using Asia’s high-quality cacao from selected sources, and also completely produced within the regions to make “high quality” and “affordability” possible at the same time. The chocolates are made in Malaysia but produced to the highest Japanese standards by means of strict quality control.

As “CHOCOLATASIA “ stands for the concept “chocolate” for “Asia”, it aims to cater more towards the Asian taste preference for milky chocolates with other tastes.


*Bean-to-bar to Bonbon chocolate: All processes take place in-house, from cacao to chocolate bar, furthermore to bonbon chocolate.

What’s more, they made it possible to maintain the melt-in-your-mouth experience even if it is taken out from the refrigerator. Whether you buy it as gift or as a treat for yourself, now you can enjoy high-quality chocolate at the reasonable price at home.


 The beautiful Peranakan x Japan x a touch of Europe themed packaging is painstakingly designed by the amazing graphic designer, visionary and founder of L.Inc, Lisette Scheers..

NAYUTA uses high-quality cacao from 4 different regions within Asia: Raub Pahang in Malaysia, Davao and other areas in the Philippines, Ben Tre in Southwest Vietnam, and Bali in Indonesia, all carefully sourced by Tachibana and Co., Ltd.

Many of these countries are located in “Cocoa Belt,” a region that expands 20 degrees latitude north and south of the equator, where cocoa beans are likely to grow most successfully – though it is quite recent that many companies in these regions started high-quality cacao production. NAYUTA also aims to improve the image and increase international recognition of high-quality Asian cacao and chocolate.

You can get your NAYUTA chocolates in 4 different types according to your palate…

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Tablets – Chocolate tablets have a unique taste and strongly imbues each cacao beans’ flavor. In addition to the 72% bitter and 51% milk, 40% milk+ tablets are produced for the Asian palate. Plain and oriental tablets such as mango, coconut and cashew nuts flavors are also available.

I found the 72% bitter a bit too strong for me since I am more of a milk chocolate person and prefer the 51% milk chocolate tablet…

Bonbon chocolates – Exotic tastes made from Asian tropical fruits such as passion fruit, lime and pineapple, as well as Japanese flavors that includes Matcha, Sakura and Yuzu, are richly expressed through the 8g chocolates. The chocolate melts with its fragrance in your mouth almost immediately

If you ask me, I especially like the mango flavored bonbons and sakura ones that has a hint of cherry in it…

Casual Chocolates – Casual chocolates are snacks such as almonds and cashew nuts, which are coated with chocolate, but also fruity sweets like coconuts that are dipped in chocolate.

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Cafe menu – Line-up starts from rich chocolate beverages, in which you can taste the deep cacao flavours, to special coffee menus from GINO coffee and more.

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You will love the cafe for sure as it is just such a pretty, exclusive and cosy place that surprisingly will not leave a hole in your pocket…

… And psst… Nayuta will soon be launched in Japan in 2018 …


  1. My understanding is that the two key determinants of quality are the cocoa bean and the milk used. I heard that many of the beans available in Asia were simply not of a high enough quality due to choice of variety and plantation care. Also, the milk needs to be added as liquid, not powder.


  2. I am so curious how this chocolate tastes like. Am not a fussy eater so don’t feel like the current local chocolate is below par. But I am already sold on the presentation of NAYUTA CHOCOLATASIA!


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