AVENGERS ASSEMBLE AT KUL TO KICK-OFF THE “MARVEL SUPER HEROES HAVE LANDED” CAMPAIGN

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So yours truly was over at the KL International Airport (IATA Code: KUL).. where Malaysia Airports, together with The Walt Disney Company Malaysia and Maybank, launched the “Marvel Super Heroes Have Landed” campaign….

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Marvel fans and travellers can now head over here to indulge in fun, interactive and exciting games and photo opportunities with life-sized Avengers figurines installed throughout the two terminals, KLIA and klia2 during the campaign from 12 April till 16 June 2019….

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Malaysia Airports senior general manager of commercial services Mohammad Nazli Abdul Aziz said, “This is an exciting time for many of us especially since we are only a few weeks away till Marvel Studios’ Avengers: End Game explodes on cinema screens nationwide on 24 April 2019. We are delighted to bring such iconic super heroes to our airports and hope that these initiatives will further enliven our guests’ airport experience, which is a key thrust in Malaysia Airports’ Commercial Reset Strategy. We want to change the perception of what airports are traditionally known for, to what it could be. Through these initiatives, we believe we are inching closer in transforming our airports from merely being a transportation hub to a premier lifestyle and shopping destination. We must continuously strive to remain relevant and competitive in providing the best for travellers and guests at our airports.”

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Nazli added that Malaysia Airports is confident in enticing its travellers even more with compelling campaigns, leveraging on both offline and online marketplaces, ‘retailtainment’ concepts, digital innovations and outstanding support from retailers and partners.

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During the campaign, the fun-filled activities inspired by Marvel’s Avengers and amazing photo opportunities include:

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• A scale model of the Avenger’s Quinjet
• Iron Man Shooting Range
• Thor’s Hammer Game
• Life-size figurines of Captain American, Iron Man and Thor.

For fans who want to get up-close and personal with their favourite Avengers Super Heroes, there will be special Meet and Greet sessions with Iron Man and Captain America scheduled at the following times:

• 12-14 April (11am, 1pm, 3pm, 5pm and 6.30pm) and
• 19-21 April 2019 (11am, 1pm, 3pm, 5pm and 6.30pm)

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The launch was also attended by Jon Tjin Kee, Director, Disney Media + ; Vichelle Woon, Head of Marketing, Cards Group, Community Financial Services, Maybank; Chen Tien Yue, Executive Director, Royal Selangor Marketing Sdn. Bhd., alongside local personalities Ung Yiu Lin, Alif Satar and Daphne Iking.

Maybank customers can enjoy attractive offers on limited-edition collectibles when they spend a minimum amount with their Maybank Cards at all international airports operated by Malaysia Airports as part of the campaign…

Redemption for these cute collectibles can then be made at KUL, Penang International Airport (Royal Selangor Outlet, International Departure Level 2) and Kota Kinabalu International Airport (Royal Selangor Outlet, International Departure Level, Terminal 1)…

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For more information on the exciting activities that are in store at our airports, visit www.malaysiaairports.com.my

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