Raya 2019 – Nostalgic Ramadhan for Senior Citizens at eCurve


Ramadhan is always a time of forgiveness, charity and most importantly unity…


To commemorate the start of the holiest month of the year, eCurve shared the festive spirit with a group of old folks from Pusat Jagaan Al-Fikrah, giving them an opportunity to experience the nostalgia of the bygone days with their Al-Kisah Pesta Ria campaign…


It was surely a walk down memory lane for the special guests as they strolled down the Centre Atrium which had been transformed into a scene from the jubilant 60s era…

Complete with heritage building decorations and evergreen tunes playing in the background, the atmosphere was ripe with the spirit of Raya!

After taking in the picturesque scenery, the senior citizens were ushered to their seats for the main highlight of the event…


Kicking off the evening was the specially choreographed live musical entitled Irama Pesta Ria, with special celebrity guest star Musly Ramlee. The guests were thrilled when Musly Ramlee belted out familiar P. Ramlee favourites such as Bunyi Gitar and Mari-Mari Tuan Dengar Ini Cerita….

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He was accompanied on stage by graceful backup dancers as they swayed to the classic beats, transporting the guests to the good old days. At the end, the old folks sealed the iconic moment with selfies together with Musly Ramlee…


Gina Long Ahmad, Assistant General Manager, Leasing and Advertising & Promotions commented, “As we begin our preparations for the festive period, it is important that we share our good fortune with others. As part of our annual tradition, we invited the old folks from Pusat Jagaan Al-Fikrah to share a buka puasa meal with us. It was indeed heartening to see their smiles and we do hope that we have helped make their Raya a memorable one this year!”

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Before adjourning for buka puasa, the senior citizens and their caretakers were given some early Raya gifts of goodies bags as well as Duit Raya… The joyous evening ended with a hearty buka puasa meal at Arab Thai, eCurve’s newest eatery which serves Arab and Thai cuisines…


Patrons can experience eCurve’s Raya campaign, Al-Kisah Pesta Ria from May 3 to June 6, 2019 and catch Musly Ramlee live twice a day on weekends.

Additionally, shoppers are in a for a treat this Raya! Customers who spend RM200 and above in a maximum of two receipts will be eligible to redeem Tiffin Lebaran as well as Festive Ria Packets, exclusively at eCurve. All redemptions are subject to terms and conditions and while stocks last. As an added bonus, Boost users who spend a minimum of RM50 in participating outlets will instantly receive a rebate of RM10! Terms and conditions apply.

Find out more at www.ecurve.my or www.facebook.com/eCurveMall


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