The festive season officially came alive in Kuala Lumpur as KWC Fashion Wholesale hosted the KWC Raya Fashion Show 2026 on 11 February 2026 at Centre Court, Lower Ground Floor. Shoppers, retailers, fashion enthusiasts and industry players, myself included… gathered to witness one of the city’s most anticipated Raya fashion showcases.

As one of Kuala Lumpur’s leading fashion wholesale hubs, KWC once again reinforced its reputation as a go-to destination for Raya fashion sourcing, Muslimah wear and modest fashion trends… all under one roof.

A Comprehensive Showcase of Raya 2026 Fashion Trends

This year’s runway presentation offered a well-curated mix of emerging festive trends and timeless Raya silhouettes. The show featured collections from various shops within KWC, highlighting everything from:

• Classic baju kurung and kebaya designs
• Contemporary modern kurung cuts
• Statement festive pieces with subtle glamour
• Stylish coordinating sets perfect for open houses

The overall aesthetic embraced an edgy yet refined Raya vibe, blending modern and traditional contemporary influences… giving shoppers fresh inspiration for Hari Raya 2026.

The Highlight: KWC Raya Collection 2026

A key moment of the afternoon was the unveiling of the KWC Raya Collection, a special collaborative segment featuring:

• 20 curated Raya sets
• Designed by 16 fashion brands within KWC
• Presented in one unified runway showcase

The collection beautifully reflected the diversity available at KWC … from soft, elegant pastels to bold festive tones, intricate embellishments, and structured modern tailoring. It was a strong statement that KWC continues to champion both established and emerging local brands in Malaysia’s modest fashion scene.

Elegant Abayas & Exclusive Sekali Lafaz Segment

Adding further depth to the showcase were:

🖤 Eight elegant Abaya sets, presenting refined modest wear suitable for festive gatherings and formal occasions.

💫 A special runway segment by Sekali Lafaz, featuring 20 exclusive Raya outfits known for distinctive festive styling and confident silhouettes.

These segments highlighted KWC’s commitment to offering a complete Raya wardrobe solution…. from traditional Malay attire to contemporary modest fashion pieces.

Star Power: Iman Troye Lights Up the Runway

Elevating the festive mood even further, popular Malaysian singer and personality Iman Troye made a special appearance and delivered an energetic live performance. Her presence added vibrant excitement to the afternoon, blending fashion and entertainment seamlessly while celebrating the joy of Raya.

The crowd engagement was undeniable…. proving once again that fashion events today are about experience, community, and celebration.

KWC’s Vision as a Modest Fashion Hub

According to Wendy Lam, Advertising and Promotion Manager of KWC Fashion Wholesale:

“At KWC, we aspire to grow as a recognised fashion hub for Muslimah and modest wear while continuing to celebrate the richness of Malaysian style. We are proud to support local brands by providing a platform to showcase the beauty of Malay traditional attire, complemented with fashion accessories that complete a confident, elegant, and truly festive look.”

This vision was clearly reflected throughout the event… not just in the runway presentation, but in the collaborative spirit of the brands involved.

Why KWC Remains a Top Raya Shopping Destination in KL

With its extensive network of fashion wholesalers and retailers, KWC Fashion Wholesale continues to simplify festive preparations by bringing together:

• Diverse Raya fashion collections
• Competitive wholesale options for retailers
• Ready-to-wear designs for shoppers
• A strong focus on Muslimah and modest wear

For those preparing early for Hari Raya 2026, KWC offers both inspiration and accessibility… making it a practical yet stylish destination for festive shopping in Kuala Lumpur.

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The KWC Raya Fashion Show 2026 was more than just a runway event…. it was a celebration of tradition, modern style, and the evolving landscape of Malaysian modest fashion. As the Raya season approaches, one thing is certain: KWC remains firmly at the heart of Kuala Lumpur’s festive fashion scene.