I had the chance to experience the second day of the Cosway Reimagined event at LaLaport BBCC, and it was truly a turning point for the brand.

The highlight of the day was seeing Ms. Chryseis Tan, CEO of Cosway (M) Sdn Bhd, take the stage for her very first public address since stepping into the role.

Her speech struck a chord with me (and judging by the reactions, with many others too). She spoke about reviving the brand, reigniting its people, and rebuilding the business for the future. What really stood out was her call for Cosway to embrace not just product innovation, but also boldness in culture and purpose. It felt less like a corporate speech and more like an invitation for everyone to be part of a renewed journey.

“Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully,” Ms. Tan shared. “Cosway Reimagined is our commitment to what comes next – fresher, bolder, built to thrive for generations ahead.”

🌿 The Launch of cosyoung
Her keynote also unveiled something very exciting – cosyoung, Cosway’s bold new lifestyle brand created for today’s beauty and wellness shoppers. Indie in spirit, ethical at its core, and stylish in design, cosyoung introduces clean skincare, supplements that fuel ambition, and lifestyle essentials that perfectly fit into modern living.

The cosyoung zone was buzzing! Visitors (myself included!) got to try interactive displays, sample new products, and get a first look at what’s to come. Media and influencers were quick to share their experiences online, amplifying the energy of the launch even further.

🏆 Celebrating People & Partnerships
Day Two wasn’t just about new beginnings — it was also about recognising achievements. The MPOS Elite Recognition Ceremony honoured top-performing entrepreneurs and store operators who are driving Cosway’s growth forward.

Adding to the momentum, Cosway signed new strategic partnerships with major names like LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience and Davos Life. These collaborations will shape future product pipelines across skincare, supplements, and lifestyle innovations — ensuring Cosway’s products remain globally competitive and backed by science.

💬 Talks, Tours & Inspiration
The program also included a guided media tour, followed by an insightful panel with health advocate Kit Mah and nutritionist Yun Zun, who shared practical wellness tips and perspectives. Later in the evening, the excitement continued with Regenix’s top sales recognition, a Grand Lucky Draw, and a fun, hands-on makeup tutorial that left beauty lovers inspired.

🎉 The Buzz at LaLaport BBCC
All day long, LaLaport BBCC was alive with live demos, product showcases, and influencer-led sessions. The atmosphere felt electric — like a true celebration of Cosway’s new direction.

“Today is all about showing our community what the future of Cosway looks like,” a spokesperson said. And honestly, I couldn’t agree more. The sense of energy, recognition, and innovation was contagious.

Cosway Reimagined continues until 28 September, with the final day promising family-friendly activities, fitness sessions, health talks, and last-chance offers for visitors. If you’re curious to see what’s next for Cosway, this is definitely the place to be.