Chinese New Year is just around the corner… and if you’re anything like me, this festive season isn’t just about reunion dinners and red outfits, it’s also about welcoming health, wealth and glow-up energy into the new lunar year. In Chinese tradition, this beautiful pursuit is known as ONG… a meaningful concept that has been passed down through generations.

But here’s the interesting part… what ONG means today isn’t exactly the same for everyone.

According to Anna Ng, Marketing Director of guardian Malaysia, each generation now interprets ONG in its own unique way. For elders in the family, ONG represents togetherness, heritage and tradition. Parents often see it as financial stability and prosperity. Meanwhile, younger generations (yes, that’s us!) connect ONG with confidence, self-expression and feeling good in our own skin.

And honestly… I love that evolution.

Discovering ONG through guardian Malaysia’s CNY Campaign and Mini Drama …

This Chinese New Year, guardian Malaysia is bringing a refreshing and heartwarming perspective through its ‘Stay ONG in Health and Radiance’ campaign. The goal… to bridge generational gaps and inspire Malaysians to rediscover what seeking ONG truly means today.

As Anna shared, the brand is taking a light-hearted and fun storytelling approach through a 5-part mini drama that explores modern interpretations of ONG in the most relatable way.

The mini drama invites us into the Ong family household as they prepare for Chinese New Year. Through creatively titled episodes like The Beauty Queen and The Oral Ace, each family member embarks on their own journey… eventually uncovering the deeper meaning of ONG together.

And the takeaway is beautiful…

ONG isn’t just about prosperity. It’s about health, wellness and beauty shared across generations. It’s about radiance that comes from within, vitality that supports our loved ones and confidence that lasts beyond festive greetings. As a beauty lover, this message truly resonates with me.

The mini drama officially debuts online today and gently encourages Malaysians to embrace self-care while caring for those who matter most. Cast members were also present at the media and influencer preview held at guardian Malaysia’s Pavilion Bukit Jalil outlet, sharing their personal interpretations of ONG… making the experience even more meaningful.

Everything ONG at Pavilion Bukit Jalil from 15th to 18th January …

If you love immersive beauty and wellness experiences, this one’s for you.

guardian Malaysia’s ‘Unlock Your ONG’ event is happening at Pavilion Bukit Jalil, bringing together Platinum brand partners like Dove, Skintific, Garnier and Silkygirl. The space is transformed into an experiential zone where influencers, media and shoppers can celebrate every form of ONG.

From 15th to 18th January, activities span across the store and atrium, focusing on the three key ONGs… radiance, beauty and health. Think skincare consultations, makeup hacks, wellness tips and plenty of feel-good moments.

And because it’s guardian, there’s more… a Wall of ONG, a Trail of ONG, exclusive festive deals, members-only giveaways, beauty surprises and wellness advice throughout the event.

To truly embrace the festive spirit, shoppers can also enjoy ang pow packet giveaways, lion dance performances, previews of the new mini drama and exclusive MYguardian Rewards ‘Your ONG, Your Way’ deals. Members can unlock personalised fortunes and rewards both in-store and online… yes please.

ONG… ONG… and even more ONG nationwide …

The celebration doesn’t stop there. guardian Malaysia’s Chinese New Year campaign runs throughout January and February 2026, offering seriously attractive promotions that feel just as lucky as finding extra ang pow.

Here’s what shoppers can enjoy…

Save up to 50% off over 8,000 products during the festive period

Member-only exclusives including ang pow giveaways with Bounce Back Vouchers for minimum spend of RM88, a giant makeup cushion puff for purchases above RM188 and a limited-edition Lucky Bag worth RM300, available for only RM88 in West Malaysia

Enjoy 30% off Shokubutsu Shower Foam 900g and Colgate Optic White toothpaste

Save up to 40% on guardian Fragrance-Free Baby Wipes 90s and guardian Kids Strawberry Head to Toe Wash 750ml

MYguardian Rewards members can join Shop & Win and stand a chance to win 8,888,888 MYpoints for 10 lucky winners

Members can also enjoy RM250 worth of coupons and earn 2x Bonus Points during purchases

With the new year ahead, the journey toward wellness, beauty and confidence truly begins with guardian… and with YOU.

As Anna beautifully concluded, guardian Malaysia is your go-to destination for health, beauty and festive wellness. The brand hopes every shopper feels excited, inspired and personally connected to this renewed interpretation of true ONG.

So if you’re ready to glow into the new year with confidence, care and plenty of ONG energy… guardian Malaysia has everything you need for you and your family