Chinese New Year gifting just got a glow-up, and I’m here for it. Staying true to its annual Lunar New Year tradition, Kinohimitsu returns in 2026 with a refreshed Chinese New Year Gift Collection that feels more intentional, inclusive and purpose-driven than ever before.
The official launch took place at Pavilion Kuala Lumpur’s Centre Court, where prosperity vibes were in full force. Led by CEO Mr Kawee Chong, COO Dr Jennifer Chin and Managing Director Mr Marcus Chong, the auspicious unveiling was kicked off with a traditional lion dance, symbolising fresh beginnings, good fortune and a prosperous year ahead.
One of the most eye-catching moments of the day was the runway-style presentation of 13 beautifully curated gift packs, carried and showcased by 13 models on stage. Each hamper was thoughtfully designed to represent meaningful blessings, appreciation and well wishes—making them perfect for both personal gifting and corporate celebrations.
A New Era of Chinese New Year Gifting
What I love about this year’s collection is how it truly reflects how we gift today. From stylish wellness hampers for everyday exchanges to premium corporate gifting solutions and bespoke customisation, Kinohimitsu is redefining Chinese New Year hampers as a way to nurture relationships and express genuine gratitude—not just tick a festive box.
Three Purpose-Driven Chinese New Year Hamper Categories
🌸 Next-Gen Festive Gifting Collection（新世代新年礼）
Price range: RM68 – RM228
Designed with younger consumers in mind, this collection is perfect for first-jobbers, young adults and modern households who want thoughtful yet affordable gifts. Expect contemporary packaging paired with practical wellness essentials that fit seamlessly into everyday lifestyles—ideal for frequent festive visits without the financial stress.
You can find this collection nationwide at Watsons, Guardian, Sasa, Aeon Supermarket, Aeon Wellness, Jaya Grocer, Seibu Food Hall, as well as leading pharmacies and supermarkets.
🎁 Ready Corporate Hampers（企业即选礼盒）
Price range: RM98 – RM688
For businesses looking for fuss-free yet premium gifting, these ready-to-go corporate hampers are professionally curated for employee appreciation, client gifting and festive engagements. Each hamper strikes a balance between refined presentation, quality wellness products and universal appeal.
✨ Bespoke & Customised Corporate Hampers（专属定制企业礼盒）
For organisations that want to go the extra mile, Kinohimitsu also offers fully customised hampers. From budget and product selection to branding and recipient profiles, these bespoke options allow brands to create gifts that truly feel personal and meaningful.
As shared by Ms Liew Pei Yee, General Manager, “Chinese New Year gifting today goes beyond formality. Wellness-based hampers allow organisations to express sincerity and appreciation in a way that aligns with modern values.”
Celebrating CNY Beyond Hampers
Kinohimitsu doesn’t stop at gifting. This festive season, the brand is woven into the heart of Chinese New Year celebrations through music, film and mass media, making it a familiar presence during moments shared with loved ones.
They’re proudly associated with 8TV’s official CNY theme song,《新年 Must Be Good》, spreading upbeat festive cheer nationwide. You’ll also spot Kinohimitsu alongside Astro’s popular Chinese New Year programmes such as 《万事 All Right 酷哒哒》,《Alright 年》,《灯笼挂在火箭上》 and 《三星拱照》.
Adding to the festive spirit, Kinohimitsu is also a sponsor of the Chinese New Year movie 《3 Good Guys 老婆，我爱你！》, a romantic comedy directed by Singapore filmmaker Boi Kwong, featuring a regional cast of influencers and actors from Malaysia, Singapore and Thailand.
Radio fans aren’t left out either—Kinohimitsu teams up with 988’s Morning Up segment, making it even easier for listeners to discover stylish and easy-to-choose festive gift packs.
A Star-Studded Launch to Remember
The launch event itself felt like a full-blown festive celebration, complete with live performances, celebrity appearances and interactive segments. A standout moment was the energetic live performance by Malaysian singer Vic Teo, which instantly lifted the mood and drew excited crowds.
Guests were also treated to insights from Master Suyen Lim, who shared timely tips on seizing opportunistic wealth and making smart financial decisions in 2026—a fitting way to kickstart the Lunar New Year with intention.
Preserving the Heart of Chinese New Year Gifting
At its core, Chinese New Year gifting has always been about sincerity, gratitude and connection. While styles and preferences evolve, those values remain timeless. Through thoughtfully curated wellness hampers and festive collaborations, Kinohimitsu continues to honour tradition while speaking to modern lifestyles—and that’s what makes this collection truly special.
Availability & Ordering
• Next-Gen Festive Gifting Collection（新世代新年礼）: Available nationwide at Watsons, Guardian, Sasa, Aeon Supermarket, Aeon Wellness, Jaya Grocer, Seibu Food Hall and leading pharmacies
• Corporate & customised hampers: Available via Kinohimitsu Corporate Sales Team
• Order cut-off date: 31 January 2026
If you’re planning your Chinese New Year gifting early this year, this is one collection worth checking out.
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