In a kitchen era where convenience meets conscious cooking, Philips Domestic Appliances Malaysia has officially raised the bar. The launch of the Philips Airfryer 5000 Series marks a bold new chapter in home cooking — and yes, this might just be the fry-volution Malaysian households have been waiting for.

A New Milestone in Malaysia’s Kitchen Appliance Scene

Unveiled for the first time in Malaysia at an exclusive media launch in Kuala Lumpur, the Philips Airfryer 5000 Series is not just another airfryer upgrade. It’s a powerful 3-in-1 innovation that combines Steam, Airfry and SteamFry functions — all powered by Philips’ trademarked RapidAir™ Technology.

And after witnessing it firsthand, I can confidently say: this isn’t hype. It’s a genuine game-changer for modern kitchens.

“This is the airfryer that truly elevates home cooking,” shared Sue-Ann, Commercial Director of Philips Domestic Appliances Malaysia. “We believe this is the start of a true fry-volution in the kitchen.”

What Makes the Philips Airfryer 5000 Series Different?

Unlike conventional airfryers, this advanced model introduces steam technology into the equation — solving one of the biggest home cooking dilemmas: achieving crispy textures without drying out food.

Key Features That Truly Stand Out:

✔ 7.2L Large Capacity
Perfect for families and working parents — cook a whole chicken or complete meals in one go.

✔ RapidAir™ Technology
Ensures fast, even cooking with no burn spots — delivering crispy on the outside, juicy on the inside results.

✔ Steam Function
Retains moisture and nutrients, keeping dishes tender and flavourful.

✔ Airfry Function
Achieve golden crisp textures using little to no oil — healthier meals made simple.

✔ SteamFry Function
The ultimate hybrid mode — combining steam and airfry for optimal texture, taste and food quality.

✔ Steam Wash Self-Cleansing
A standout feature for busy households. Steam loosens grease for effortless cleaning after cooking. Less scrubbing, more living.

A Launch That Brought the “SteamFry” Concept to Life

The unveiling event wasn’t just a product showcase — it was a full culinary experience.

Over 50 invited journalists, lifestyle creators and personalities gathered to witness live cooking demonstrations, interactive tastings and hands-on exploration of the appliance.

One of the highlights was a live demo by influencer content creator Shafique Cute, who demonstrated how SteamFry safeguards food quality while enhancing texture and taste.

The excitement continued with a lively SteamFry Showdown led by Chef Sarah Huang Benjamin, where guest teams tested the appliance’s versatility. The results? Consistently impressive dishes that tasted restaurant-quality — minus the complicated prep.

Why This Matters for Malaysian Families

Designed especially for modern Malaysian households — particularly working parents juggling busy schedules — the Philips Airfryer 5000 Series delivers:

• Healthier cooking with less oil
• Faster meal preparation
• Multi-function convenience in one appliance
• Easy maintenance with Steam Wash
• Consistent, quality results

It reduces the need for multiple kitchen appliances while expanding cooking possibilities — from steaming fish to crisping ayam goreng to perfectly textured vegetables.

In today’s time-strapped world, that kind of efficiency isn’t just helpful — it’s essential.

A Collaborative Milestone

The event was also attended by representatives from Philips Domestic Appliances and Harvey Norman, reinforcing a strong retail partnership that brings innovative kitchen technology closer to Malaysian homes.

Elevated Meals Made Simple

The Philips Airfryer 5000 Series isn’t just an appliance launch — it represents a shift in how we approach home cooking. Healthier, faster, smarter, and more versatile.

For families looking to upgrade their kitchen game without adding clutter, this might be the ultimate all-in-one solution.

Because when steam meets airfry, magic happens — and Malaysian kitchens will never be the same again.