Hari Raya Aidilfitri has always been a beautiful time of family reunions, gratitude and heartfelt giving. From duit Raya packets to delicious festive delicacies, these traditions have long been part of the celebrations we cherish.

But this year, guardian Malaysia is encouraging Malaysians to embrace a deeper and more meaningful way of celebrating the festive season — by gifting something that lasts far beyond Raya itself: wellness.

Through its 2026 Raya campaign titled “Seikhlas Pemberian, Seindah Lebaran”, guardian invites families to rethink the spirit of giving by choosing thoughtful health and beauty gifts that nurture, protect and strengthen the people we love.

A Meaningful Evolution of Raya Giving

Speaking at the campaign launch, Priscilla Wu shared that the essence of Hari Raya lies in sincerity, gratitude and love.

“This festive season, we are gently reframing the tradition of giving. Beyond duit Raya and festive dishes, we encourage Malaysians to give something that safeguards health and supports wellbeing — because the truest expression of love is ensuring our families remain protected and cared for.”

For more than 58 years, guardian has been a trusted wellness partner for Malaysians. Each carefully chosen health or beauty product represents more than just a gift — it becomes a thoughtful gesture of care that continues to benefit loved ones long after the festive celebrations end.

A Heartwarming Raya Story Across Generations

To bring this heartfelt message to life, guardian also introduced its touching Raya film “Seikhlas Pemberian, Seindah Lebaran.”

The story follows a young woman named Rina and her beloved grandmother, showing how small but meaningful wellness gifts shared over the years quietly strengthened their bond while supporting their health and wellbeing.

The film ends with a powerful reminder: the most meaningful Raya gifts are not measured by their price, but by the love, prayers and good health they represent.

The guardian Raya film is now available on YouTube and across guardian’s social media platforms.

Extending the Spirit of Care During Ramadan

In the compassionate spirit of Ramadan, guardian also organised a special community initiative during the campaign launch held at the Sunway Pyramid.

Eighty girls from various homes were invited to participate in a meaningful day filled with wellness activities, festive joy and learning experiences.

The young participants joined wellness sessions conducted by guardian pharmacists and brand partners, where they learned practical tips about personal care, hygiene and healthy living.

They were also treated to a memorable Raya shopping experience at the guardian atrium event and store, where they selected health and beauty essentials with guidance from the guardian team and members of the media.

The day ended on a heartwarming note with a special Buka Puasa buffet, creating a meaningful Ramadan memory for everyone involved.

Throughout Ramadan, guardian will continue its outreach initiatives, pledging over RM55,000 in wellness contributionsto benefit nearly 2,000 individuals from various homes and communities across Malaysia.

Exciting Rewards for MYguardian Members

To make the festive season even more rewarding, MYguardian Rewards members can participate in the Gold Rewards Contest, featuring more than RM80,000 worth of prizes.

From 25 February to 31 March 2026, members who spend a minimum of RM50 in a single receipt (including participating brands) will stand a chance to win:

Grand Prize

• A 999 Gold Necklace and Pendant Rama Rama set by Habib Jewels

Second Prizes

• Four winners will receive 999 Gold Hand Bracelets by Habib Jewels

Weekly Rewards

• 200 winners each week will receive RM50 Habib Jewels vouchers
• A total of 1,000 vouchers will be given away

Exclusive Raya Green Packets by Fiziwoo

Adding a stylish touch to Raya celebrations, Malaysian fashion label Fiziwoo has once again partnered with guardian to design exclusive Raya green packets.

Part of guardian’s ongoing #LoveForLocal initiative, the limited-edition packets feature a bold contemporary batik-inspired motif, celebrating Malaysia’s cultural heritage with a modern twist.

MYguardian members who spend RM68 and above will receive a limited-edition Fiziwoo green packet pack, which also includes a RM5 guardian voucher.

Wellness for Every Generation

As families prepare for their Hari Raya celebrations, guardian is also offering up to 50% discounts on more than 7,500 products across its stores nationwide and online.

This makes it easier than ever for Malaysians to choose gifts that prioritise health, beauty and everyday wellbeing for their loved ones.

As Priscilla Wu beautifully summarised:

“There is no greater gift than knowing the people we love are cared for and protected. This Raya, let us give something that strengthens them for the journey ahead — a gift of wellness that reflects love, sincerity and prayer.”

With its meaningful campaign, community outreach and festive rewards, guardian Malaysia reminds us that the most valuable Raya gift isn’t just something given in the moment — but something that continues caring for our loved ones long after the festive lights fade.