Local fashion brand AS Bags is back in the spotlight… and this time, it’s bigger than ever. After smashing records with the fastest RM1 million handbag sales via live streaming, earning recognition in the Malaysia Book of Records, and a successful collaboration with Sally Whoo last year, AS Beg is once again set to create a new phenomenon,… this time with Izara Aishah.

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Izara Aishah x AS Beg: Affordable Luxury with Star Power

The highly anticipated collaboration features four exclusive handbag collections…. Bolaia, Belta, Bucket and Moola, all personally curated and selected by Izara Aishah herself.

Designed to balance elegance, versatility and everyday practicality, the collection reflects Izara’s refined yet modern style.

According to Dato’ Sri Aliff Syukri, Founder of AS Beg, each bag will be priced between RM75 to RM85, making the collection a true example of affordable luxury.

With exclusive designs at wallet-friendly prices, the collection is created to be accessible to Malaysians from all walks of life.

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Buy a Bag, Stand a Chance to Win a Car

To show appreciation for loyal supporters of the brand, the APBH Ke-37 Most Popular Seller Award winner announced something never done before by a local handbag brand in Malaysia…

✨ A Perodua Bezza will be given away to a lucky buyer ✨

The car giveaway is exclusively open to shoppers who purchase the Izara x AS Beg collection during the live launch session on:

📅 25 January 2026
⏰ 8:00 PM
📍 TikTok Shop @papalarisofficial

All buyers who make a purchase during the live session will automatically qualify for the lucky draw.

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Lucky Draw Details You Need to Know

*The lucky draw will take place on 31 January 2026 at 8:00 PM
*The winner will be announced live that same night
*Buyers from the 25 January live session must tune in on 31 January to receive the keyword, as the winner will be contacted live during the stream

This marks the first time a Malaysian local handbag brand is offering a car as a customer reward, highlighting AS Bag’s appreciation for the trust and support it has received over the years.

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Exclusive Freebies for Live Buyers 🎁

On top of the grand prize car giveaway, every buyer who makes a purchase during the 25 January live session will also receive:

~An exclusive Izara x AS Bags keychain
~A stylish tumbler

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A Game-Changing Moment for Local Fashion Brands

With celebrity collaborations, record-breaking achievements and now a car giveaway, AS Bags continues to redefine what local brands can achieve. If you love stylish handbags, unbeatable value and the thrill of winning big… this is one live launch you won’t want to miss.

👜 Izara Aishah x AS Bags
📍 Live on TikTok Shop @papalarisofficial
📅 25 January 2026 | ⏰ 8:00 PM