What if your beauty routine could do more than just make you glow? What if it could restore reefs, protect wildlife and uplift communities? That’s exactly the future LUSH Malaysia is building as it launches a renewed advocacy and giving initiative, set to roll out from March 2026.

Known globally for its fresh handmade cosmetics and ethical values, LUSH Malaysia is redefining what purpose-led beauty looks like by aligning product innovation directly with the work of its NGO partners. This marks a bold new chapter where every product goes beyond the bathroom shelf to create real, measurable impact.

Purpose-Led Products with Real-World Impact

At the heart of this renewed initiative is a powerful idea… products created with purpose. LUSH Malaysia will introduce an ongoing series of purpose-led products, released one after another and co-developed in close collaboration with selected NGOs.

Each product will spotlight an NGO and the critical cause it champions — from environmental justice and conservation to community empowerment. More than raising awareness, these collaborations aim to mobilise public support, generate funding and amplify the voices of those working tirelessly on the ground.

This approach reinforces LUSH Malaysia’s belief that advocacy shouldn’t stop at messaging. It should translate into action.

Celebrating Change at the LUSH Charity Pot Showcase

The announcement was unveiled at the LUSH Charity Pot Showcase, a celebratory gathering held at LUSH NU Sentral. The event brought together NGO partners, changemakers and the LUSH community to honour collaborations formed since the launch of Malaysia’s Charity Pot initiative in 2022.

More than just a showcase, it was a moment to reflect on the collective impact achieved — all in the spirit of LUSH’s mission to leave the world lusher than we found it.

“The impact we celebrate today is built on long-term collaboration with our NGO partners. From conservation to community empowerment, each initiative reflects LUSH Malaysia’s commitment to action beyond advocacy,” shared Dr Harvinder Harchand, Director of LUSH Malaysia.

The Legacy of Charity Pot in Malaysia

First launched globally in 2007, Charity Pot is one of LUSH’s most iconic giving initiatives. Named after its beloved hand and body cream, 100% of the purchase price (minus tax) has always gone to small grassroots organisations championing animal rights, human rights and environmental justice.

While the Charity Pot initiative in Malaysia concluded at the end of 2025, its legacy continues to ripple across communities and ecosystems nationwide — a legacy proudly celebrated at the showcase.

Numbers That Tell a Powerful Story

Since 2018, LUSH Malaysia’s environmental initiatives have delivered tangible, on-the-ground results:

• 12,533kg of waste removed through nationwide beach clean-ups across Johor, Penang, Selangor, Terengganu, Langkawi, Sabah and beyond
• 1,248 corals planted and 35 coral frames restored, strengthening fragile reef ecosystems that support nearly 25% of marine life
• 458 mangrove saplings planted and 100 seedlings nurtured, reinforcing natural coastal defences and boosting carbon sequestration
• 11 turtles adopted, 20 turtle nests protected, resulting in 1,689 hatchlings released, alongside 20 terrapins returned to the wild

These efforts were made possible through collaborations with NGOs such as Coralku, Turtle Conservation Society, MareCet, Pulihara, MERC, Tengah Island Conservation, KUASA, Malaysian Writers Society and AIESEC in Taylor’s, each addressing specific environmental and social needs.

Education, Inclusivity and Community Empowerment

Beyond conservation, education has always been central to LUSH Malaysia’s mission. Through the From Classroom to Conservation programme with Turtle Conservation Society, nearly 400 students in Terengganu participated in hands-on environmental learning experiences — fostering meaningful, inclusive and empowering connections with nature from a young age.

A Lusher Future Starts Now

More than a celebration, the LUSH Charity Pot Showcase is a powerful reminder of what collaboration can achieve. When brands, NGOs and communities come together with shared values, the results are transformative — restored ecosystems, protected wildlife and stronger communities.

As LUSH Malaysia steps into this renewed chapter of advocacy and giving, one thing is clear… beauty can be a force for lasting change.

To learn more about LUSH Malaysia, its values and ethical initiatives, visit lush.my.