Chinese New Year celebrations in Kuala Lumpur get a bold glow-up this season as fahrenheit88 steps away from tradition and into the world of anime with its striking festive campaign, “The MA-Vellous Year.” Inspired by the auspicious Year of the Fire Horse, this one-of-a-kind celebration runs from now until 24 February 2026, transforming the heart of Bukit Bintang into a visual playground where culture, creativity, and pop aesthetics collide.
If you’re looking for a Chinese New Year experience that feels fresh, youthful, and unapologetically different, this is one celebration you won’t want to miss.
Where Tradition Meets Pop Culture in the Heart of Bukit Bintang
This festive season, fahrenheit88 reimagines classic Chinese New Year décor through a modern lens, blending traditional symbolism with contemporary anime influences. The result? A vibrant, Instagram-worthy environment that feels both nostalgic and excitingly new.
As one of Kuala Lumpur’s most centrally located malls, fahrenheit88 positions itself as a must-visit cultural destination for urban shoppers, tourists, and anime lovers alike, offering a refreshing take on Lunar New Year festivities that truly stands out from the crowd.
The MA-Vellous Garden: A Festive Centrepiece Worth the Spotlight
At the heart of the celebration is the MA-Vellous Garden, a stunning installation located at the Main Atrium. Designed as the ultimate photo backdrop, this picturesque space fuses imperial Chinese elegance with vibrant pops of modern flair.
Wander through the curated garden and you’ll feel transported — ancient aesthetics woven seamlessly into the buzzing energy of Bukit Bintang. It’s the kind of place where one photo quickly turns into ten.
A Contemporary Festive Vision for the New Generation
“Chinese New Year is a key festive period for us at fahrenheit88. With The MA-Vellous Year, we’ve taken a more contemporary approach by positioning the mall as a creative and experiential retail destination for tourists and young urban shoppers,” shared Kung Suan Ai, Director of Marketing, fahrenheit88.
Located within one of Kuala Lumpur’s most iconic tourism districts, fahrenheit88 continues to curate festive experiences that align with the Visit Malaysia Year momentum, supported by meaningful collaborations with key tenants such as HLA and Bath & Body Works.
Cultural Immersion: Art, Markets & Meaningful Traditions
Chinese Horse Brush Painting Exhibition
Art lovers will be drawn to the Chinese Horse Brush Painting Exhibition at Level 1, Lot 1.43, featuring award-winning Malaysian artist Mr Tee Ying Jie. This year marks a special milestone as he celebrates his 10th anniversary of zodiac-themed exhibitions with a commemorative pop-up at fahrenheit88.
The exhibition showcases over 100 original artworks, alongside a majestic horse carriage display that powerfully captures the spirit, strength, and symbolism of the Fire Horse. Easily accessible from the Bukit Bintang MRT and Monorail, it’s an ideal cultural stop whether you’re a seasoned collector, casual art admirer, or simply hunting for a beautiful photo spot.
Chinese New Year Market
Adding to the festive buzz, the mall hosts a lively Chinese New Year Market, offering a curated mix of festive décor, traditional treats, and seasonal finds. It’s the perfect place to soak in the celebratory atmosphere while ticking off your CNY shopping list.
Exclusive Lifestyle Collaboration: Bath & Body Works “Touch of Gold”
This Lunar New Year, Bath & Body Works elevates the celebration with its Touch of Gold Collection, paired with a spectacular Lunar New Year Takeover at fahrenheit88 from now until 24 February 2026.
Anchored at the Main Entrance, the takeover brings the tagline “Everything You Touch Turns to Gold” to life through immersive displays and interactive experiences, including:
- Interactive Gaming
Test your reflexes in the Catch a Gold Bar digital game to unlock tiered prizes, shopping vouchers, and exclusive gifts. - The Wishing Tree (22 January – 1 March 2026)
Write your New Year wishes and hang them on the Wishing Tree for a chance to win special prizes. - Carousel Horse Experience
In celebration of the Year of the Horse, enjoy whimsical carousel rides and charming photo moments for all ages. - Fragrant Collaboration with Tutti Frutti
Discover fragrance testers and enjoy limited-time yogurt redemptions through the Touch of Gold cross-collaboration.
Festive Fun: Performances & Hands-On Workshops
Expect the mall to come alive with cultural showcases and interactive workshops designed for all ages:
Cultural Performances
- Chinese New Year Dance Performance — 31 January, 12 PM
- Traditional Lion Dance — 17 & 21 February, 12 PM
Workshops
- Brush Painting Workshop & Demonstration by Mr Tee Ying Jie — 24 January, 11 AM
- Chinese Calligraphy Demonstration & Giveaway — 7 February, 11 AM
Double the Anime Thrills: Exclusive Exhibitions
Anime fans are in for a treat with not one, but two major anime attractions during the festive period:
- Crayon Shin Chan: Space & Time Adventure
(Incubase Arena, Level 2)
Join Shinchan on a space-themed adventure packed with humour, interactive elements, and family-friendly fun. - Digimon Adventure Anime 25th Anniversary Exhibition
Step into the Digital World and celebrate 25 years of this iconic franchise through nostalgic displays, rare production insights, and exclusive photo opportunities honouring the bond between humans and their Digimon partners.
Prosperity Rewards & Shopper Redemptions
fahrenheit88 rewards festive spending with exclusive redemptions throughout the campaign:
- Spend RM150 in a single receipt to redeem a Free Ang Pow Packet
- Spend RM350 to redeem a Special Edition Crayon Shin Chan Gift Mug, an Ang Pow Packet, and an RM28 HLA Cash Voucher (no minimum spend)
Shop & Win with HLA: A Journey to Jiangsu
In partnership with HLA, shoppers can turn their festive shopping into a once-in-a-lifetime travel opportunity:
- Grand Prize: Jiangsu Cultural Tour for 2 worth over RM20,000
Spend RM250 in a single receipt to enter the Guess the Number of Paper Bags Challenge. The closest guess wins the trip. - Consolation Prizes
- Top 5 winners: RM300 HLA shopping vouchers
- Next 5 winners: HLA products worth RM800
Experience Chinese New Year Like Never Before
From anime-inspired décor and immersive art exhibitions to interactive brand takeovers and rewarding shopping experiences, “The MA-Vellous Year” at fahrenheit88 proves that tradition and modern creativity can coexist beautifully.
📍 Location: fahrenheit88, Bukit Bintang
📅 Campaign Period: Now till 24 February 2026
For updates and more information, visit fahrenheit88’s Facebook, Instagram, TikTok, Xiao Hong Shu, or contact Customer Service at 03-2148 5488.
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