ICE-WATCH Malaysia recently marked an exciting new chapter with the launch of its latest watch collections at the stylish Vernakular Store… an intimate yet vibrant affair that celebrated design, innovation and modern lifestyle living. The exclusive event introduced three new collections — ICE smart TKS 2.0, Chouchou and ICE Mimi — reinforcing the brand’s growing presence and relevance in Malaysia’s contemporary fashion scene.

Hosted by Dato’ Sri Meer Habib, owner of ICE-WATCH Malaysia and Time Zone Sdn. Bhd., the launch gathered media friends, KOLs and brand partners for an up-close look at ICE-WATCH’s evolving design philosophy. The showcase reflected the brand’s continued commitment to creating stylish, accessible timepieces that seamlessly blend form, function and everyday wearability.

When Smart Technology Meets Timeless Elegance

Stealing the spotlight was the ICE smart TKS 2.0… a smartwatch thoughtfully crafted with classic watchmaking sensibilities. Designed for everyday versatility, it allows users to make calls, receive messages, track daily activities and monitor heart rate — all without compromising on aesthetics. Its responsive touchscreen and customisable dials make it easy to switch looks, adapting effortlessly from casual days to polished evenings. Encased in a jewel-like silhouette, the ICE smart TKS 2.0 proves that smart technology can be both functional and beautifully refined.

Redefining Time as a Fashion Accessory

Adding a bold fashion twist to the lineup is Chouchou, ICE-WATCH’s contemporary ring watch that transforms timekeeping into wearable jewellery. Featuring a delicate case, clean dial and stretchable stainless-steel band, Chouchou elevates even the simplest outfit with understated sophistication. Whether worn solo or stacked for a statement look, it brings a fresh, fashion-forward edge to modern accessorising.

Effortless Minimalism for Everyday Wear

Completing the trio is ICE Mimi… a minimalist timepiece designed for those who appreciate simplicity with character. With its ultra-thin profile, lightweight feel and refined detailing, ICE Mimi subtly enhances the wrist without overpowering it. Elegant yet modern, it’s the perfect companion for effortless everyday styling.

A Global Brand with Strong Local Roots

Founded in Bastogne, Belgium, in 2007, ICE-WATCH has grown into one of the world’s most recognisable watch brands, known for democratising stylish, high-quality timepieces through colour, optimism and innovation. Today, the brand is available in over 55 countries, offering a diverse range that spans silicone, digital, connected and Swiss-made watches.

In Malaysia, ICE-WATCH is exclusively distributed by Time Zone Sdn. Bhd., the watch division of the Habib Group. A trusted name in the local watch industry, Time Zone operates 11 stores nationwide alongside a strong digital presence, ensuring Malaysian consumers enjoy easy access to both contemporary and luxury timepieces.

The launch concluded with an intimate hands-on product experience, allowing guests to explore each collection up close while celebrating ICE-WATCH’s vision of blending fashion, emotion and technology for today’s lifestyle-driven generation… a fitting reflection of how modern timepieces have become more than just accessories, but expressions of personal style.