Hari Raya is always a time when Malaysia feels a little more magical — from the scent of festive treats to the warmth of family gatherings and the vibrant colours that fill our malls and streets. This year, AEON MALL brings that festive magic to life with “Cerita Raya”, a heartwarming celebration inspired by the richness of Malaysia’s culture, heritage and tropical beauty.
Held in special collaboration with Tourism Malaysia, the campaign transforms AEON MALL locations nationwide into immersive festive spaces where tradition, artistry and local charm come together beautifully
A Festive Raya Experience Inspired by Malaysia
Walking into AEON MALL during the Cerita Raya campaign feels like stepping into a vibrant Malaysian story. Across participating malls nationwide, visitors will be greeted by mesmerising festive décor infused with iconic Malaysian elements.
Think lush tropical florals, intricate traditional motifs and Raya-inspired aesthetics that celebrate the diversity and beauty of Malaysia’s heritage. The decorations create the perfect festive atmosphere — ideal for families, shoppers and anyone looking to soak in the Raya spirit while ticking off their festive shopping list.
Adding an extra touch of fun, visitors can also meet AEON MALL’s adorable mascots, Wira & Manja, who will be making exclusive appearances throughout the campaign. These meet-and-greet sessions are especially exciting for children and families looking to capture memorable Raya moments.
Exclusive Cerita Raya Premium Redemptions
For shoppers planning their Raya shopping sprees, AEON MALL has introduced the Cerita Raya Special Edition Premium Redemptions, featuring a stylish collaboration with local entrepreneur brand Bayu Somerset.
Shoppers can redeem a limited-edition Cerita Raya pouch bag with a minimum spend of:
- RM800 (AEON Member / UOB Membercard holders)
- RM1000 (Non-members)
These exclusive festive collectibles are designed to complement the Raya spirit while celebrating Malaysian creativity.
Other special redemption items include:
Cerita Raya Floral Charms
- Redeem with RM600 (AEON Member / UOB Membercard)
- RM800 (Non-member)
Cerita Raya Money Packets
- Redeem with RM150 (AEON Member / UOB Membercard)
- RM250 (Non-member)
Perfect for festive gifting, these collectibles add a thoughtful local touch to your Raya celebrations.
A Musical Raya Collaboration
Adding a modern twist to the festivities, AEON MALL has also partnered with Sony Music Entertainment for a special Cerita Raya music video featuring Malaysian artist Bunga.
The collaboration will include an exciting promo tour across selected AEON MALL locations, bringing festive music, live performances and fan engagement directly to shoppers. It’s a lively way to experience Raya beyond shopping — blending entertainment, culture and community spirit.
Riuh Raya Festivities for the Whole Family
From 22 February until 29 March 2026, visitors can immerse themselves in the vibrant Riuh Raya on-ground celebrations happening across AEON MALLs.
The festive lineup includes:
- The adorable Mochi Parade
- Traditional gamelan performances
- Cultural showcases including kuda kepang
- Various family-friendly activities celebrating Malaysian heritage
These performances and experiences bring a lively cultural atmosphere to the malls, making each visit feel like a mini Raya festival.
Cerita Raya Midnight Sale
For those who love late-night shopping and festive deals, the Cerita Raya Midnight Sale will take place on 14 March 2026 at selected malls including:
- AEON MALL Kota Bharu
- AEON MALL Kuching Central
- AEON MALL Seri Manjung
- AEON MALL Nilai
- AEON MALL Shah Alam
- AEON MALL Tebrau City
With extended shopping hours, visitors can enjoy special promotions, festive deals and a lively midnight shopping atmosphere, perfect for completing Raya preparations.
A Celebration of Stories, Traditions and Festive Joy
At its heart, Cerita Raya is about celebrating the stories that make Hari Raya so meaningful — traditions passed down through generations, cultural artistry and the shared joy of coming together during the festive season.
From beautiful decorations and cultural performances to exclusive shopping rewards and musical collaborations, AEON MALL’s Cerita Raya campaign captures the essence of what Raya truly represents in Malaysia.
This festive season, shoppers are invited to experience the magic of Raya in a uniquely Malaysian way — where culture, shopping and celebration come together in one unforgettable journey.
For more information, visit
🌐 www.aeonmallmy.com
Follow AEON MALL Malaysia:
Facebook: https://aeonmall.my/
Instagram: @aeonmallmalaysia
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#AEONMALLCeritaRaya
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