Capital A Berhad (“Capital A”) has announced the appointment of Effendy Shahul Hamid as Deputy Chief Executive Officer, effective 6 April 2026. This strategic move strengthens the Group’s leadership team as it accelerates into its next phase of regional growth.

A Strategic Shift Beyond Aviation
Following the successful disposal of its aviation businesses to AirAsia X Berhad in January 2026, Capital A is sharpening its focus on expanding its diversified portfolio of digital and service-driven businesses. These include:
- Asia Digital Engineering (MRO)
- Teleport (logistics)
- AirAsia MOVE (mobility and travel platform)
- AirAsia Next (brand and IP management)
- Santan (F&B)
This repositioning marks a significant evolution for Capital A as it transitions into a technology-driven ecosystem player in the region.
Strengthening Leadership for Regional Expansion

Effendy’s appointment is expected to bring greater depth in strategic decision-making and ecosystem orchestration. His role will also focus on ensuring strong execution across Capital A’s core businesses as the Group scales its regional ambitions.
Chief Executive Officer Tony Fernandes shared his confidence in the appointment:
“Effendy’s experience and leadership style make him a natural fit for our next phase of growth. He is a proven operator with a strong track record, and he understands how ecosystems create value. As we push forward with digital innovation, Effendy brings the depth and perspective we need to go further and faster.”
A Vision Anchored in Technology and Ecosystems
Effendy expressed enthusiasm about joining Capital A at such a pivotal moment:
“This is a rare opportunity—one that aligns perfectly with my belief that future-ready companies must derive value from technology and ecosystem expansion. Capital A provides the ideal platform to realise this vision.”
He also highlighted his eagerness to collaborate with leaders across the Group and AirAsia X Berhad to unlock business potential and explore new opportunities, particularly in financial services.
Proven Leadership Across Banking and Digital Transformation

Effendy brings over 20 years of regional leadership experience spanning banking, digital transformation, and ecosystem development. During his tenure at CIMB Group, he:
- Led the regional retail banking franchise
- Spearheaded digital banking initiatives
- Drove strategic partnerships and investments
Notably, he played a key role in transforming Touch ‘n Go into a leading digital payments platform through its joint venture with Ant Group.
Effendy began his career in corporate development and investment banking, focusing on mergers, acquisitions, and expansion strategies. He holds a degree in Electronic Engineering from University College London and has completed executive programmes at Harvard Business School, INSEAD, and Columbia Business School.
Driving Momentum for the Future
The appointment of Effendy Shahul Hamid underscores Capital A’s continued momentum and ambition to scale its ecosystem beyond aviation. With a stronger leadership bench and a clear strategic direction, the Group is well-positioned to unlock new growth opportunities across Southeast Asia and beyond.









