If there’s one thing Dato’ Aliff Syukri (aka our beloved Papa Laris) knows how to do, it’s turn an ordinary Wednesday into a full-blown street party — and that’s exactly what went down at Masjid India, Jalan Tuanku Abdul Rahman early today!

In true Papa Laris style, Dato’ Aliff, alongside Datin Shahida and their adorable kids, showed up to meet fans, bloggers, and the media while launching his latest must-have fashion accessory — the Samma Denim Bag, and trust me, it’s a whole vibe.

These limited edition, premium quality bags come in two sizes:

• Big Samma: 15 x 27cm
• Small Samma: 9.5 x 19.5cm

And in not one, not two — but SEVEN fab colours: black, khaki, dark blue, lake blue, light blue, grey and green. The Small Samma is super adorable for your mini-me or even as a trendy sling bag for us grown-ups!

But here’s the real plot twist — Papa Laris is going BIG. He’s aiming to set a Malaysian Book of Records for the fastest handbag sales in just 3 minutes and 28 seconds! Yes, you read that right. The goal? To sell out the Samma Denim Bags in under 5 minutes! 💥

The official launch is happening this Sunday, 3rd August 2025, and everyone’s invited to join the fun live on TikTok with Dato’ Aliff Syukri himself. 

And there’s more — every bag purchase comes with a scratch & win card where you could score:
✨ An Umrah package
🚗 A Honda CR-V
🏍 A motorcycle
💍 Gold rings
🔌 Electrical goodies

Not your average Sunday haul, right?

The atmosphere on launch day was absolutely lit. Street buskers played local favourites (yes, even the infamous “Bobo Di Mana”), and Datin Shahida didn’t miss a beat singing along with the kids — talk about wholesome celeb-family moments! Fans were also treated to free giveaways, including the brand new Jeruk Mangga Harum Manis Papa Laris(yum!) and AS head scarves.

To top it off, two giant Samma Denim Bags stood proudly for the crowd to admire, pose with, and of course, snap their IG-worthy photos.

So if you’re looking to snag a stylish, functional, and history-making piece for your wardrobe — don’t miss your chance to grab the Samma Denim Bag and be part of this iconic Malaysian moment.

Catch Dato’ Aliff Syukri live on TikTok this Sunday and let’s see if he bags that record — pun fully intended! 👜🔥