If you’ve ever had sensitive skin (hi, that’s me and my daughter 🙋🏻‍♀️), you probably know the struggle… usually too harsh, too heavy, too meh.

And that’s why when I heard Cetaphil the No. 1 dermatological skincare brand in Malaysia and trusted sensitive-skin BFF for over 75 years was shaking things up with a fresh rebrand, I had to check it out.

And let me tell you… this isn’t just a logo tweak. It’s a whole new chapter.

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From Products to People — An “Advocacy-First” Glow-Up

We all know the internet is overflowing with skincare advice, but not all of it is dermatologist-approved. Cetaphil’s new strategy is simple but powerful: bring together dermatologists, pharmacists, and influencers (yes, your fave KOLs!) to share science-backed skincare know-how so we can all treat our skin kindly — without the confusion.

As Ms. Cindy Tiu, Galderma Malaysia’s Country Manager, put it:

“We want everyone, no matter their skin type or concern to have access to effective, clinically proven skincare.”

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Sensitive Skin Isn’t Weak and Cetaphil Proves It

Here’s a fun fact: about 50% of Malaysian adults have sensitive skin. But for years, there’s been a myth that “gentle” means “less effective.” Cetaphil’s here to bust that myth wide open.

Their products are designed to protect your skin barrier and deliver results, so you don’t have to choose between comfort and performance.

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New Skincare That Had Me at “Hello”

For Oily & Acne-Prone Skin: The Gentle Exfoliating SA Duo

This cleanser-and-lotion dream team uses three gentle acids:

• PHA (Gluconolactone) — hydrates while locking in moisture
• AHA (Mandelic Acid) — improves tone and cell renewal
• BHA (Salicylic Acid) — clears oil, reduces redness

Clinical results? Fewer blemishes, smoother skin after just one use, and hydration that lasts up to 48 hours.

• Cleanser — 90% of users agreed their skin felt softer after one wash.
• Lotion — Boosts hydration by 83% immediately, with an even skin tone over time.

For the Tiniest Humans: Cetaphil Baby Soothing Moisturising Cream

Newborn skin is extra delicate, so this formula skips fragrance and petroleum jelly, instead using:

• Glycerin, Sunflower Oil & Sweet Almond Oil  to soothe dryness fast
• Hydration that lasts up to 48 hours
• Protection against the 5 signs of skin sensitivity, starting from the very first application

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Inside Cetaphil SkinLABS … More Than Just Skincare Shopping

I got to step into Cetaphil’s world at their first-ever SkinLABS event , part pop-up, part science lab, part skincare playground.

Think:

• Live dermatologist talks (with tips I’m still using!)
• Interactive product testing zones like Hydration, Exfoliate, and Gentle
• Honest conversations from KOLs and pharmacists about their own skin journeys

It was skincare education, but make it fun and Instagrammable.

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Final Thoughts

Cetaphil’s rebrand feels personal. It’s not just about buying a bottle off the shelf but all about understanding your skin, learning to treat it right, and feeling confident no matter what you’re dealing with.

If you want to check out the new products or see more from SkinLABS, head to cetaphil.com.my or follow them on TikTok, Instagram, and Facebook