If there’s one thing I truly believe, it’s that breakfast sets the tone for the rest of the day. So when I heard that Quaker, the world’s no.1 oats brand, was officially launching its Jom Quaker Fit Campaign at Sunway Velocity Mall, I knew I had to check it out.

The campaign is all about helping Malaysians eat smarter, not less—a refreshing reminder that healthy living doesn’t have to mean restriction or giving up the food we love. Instead, it’s about small, simple swaps (like adding oats to our meals) that can make a big difference to our long-term health.

Walking into the launch, I was greeted with interactive health zones, expert talks, and even a live cooking demo showing just how versatile oats can be. From savoury porridge to creative local-inspired dishes, it was eye-opening to see how this humble grain can be transformed into meals that are not just filling but also packed with health benefits.

And here’s why this campaign matters:

• Over 54% of Malaysians are overweight or obese, and many are already living with health risks like high blood pressure, diabetes, and high cholesterol.
• Poor dietary habits—too much refined carbs, sodium, and too little fibre—are driving these numbers up.
• But the good news? Small changes can help turn this around.

According to dietitian Mr. Georgen Thye and Dr. Kit Phanvijhitsiri, who both shared valuable insights during the event, oats are a science-backed supergrain proven to support weight management, heart health, digestion, and sustained energy. All thanks to beta-glucan, the natural soluble fibre that keeps us feeling full for longer and helps regulate blood sugar.

What I loved most about the launch was the campaign’s message: “Eat better, not less.” It’s not about dieting or cutting out the food we enjoy—it’s about nourishing ourselves with better choices every day. Honestly, seeing the oat-based dishes prepared live on stage made me rethink how easy it is to incorporate oats into Malaysian meals without losing flavour.

The Jom Quaker Fit Campaign is more than just a launch—it’s a nationwide movement. There’s a 30-Day Oats Challenge happening in over 70 retail outlets where you can get a free body composition check, discover new recipes, and pick up practical tips on making healthier food swaps. Quaker will also be expanding this initiative to universities later this year, which I think is such a great step toward reaching younger Malaysians.

Whether you’re looking to improve digestion, manage weight, or just start your mornings with more energy, this is the perfect place to kickstart your own oats journey.

I walked away from the event inspired—and more importantly, reminded that building healthier habits doesn’t have to be complicated. Sometimes, it starts with something as simple as a wholesome bowl of oats in the morning.

So here’s to eating better, not less—and making smarter, nourishing choices that fuel our everyday lives.