Last week, I had the privilege of attending the Global Premiere Ceremony at EQ Kuala Lumpur — and it was truly a night to remember. The event wasn’t just glamorous; it marked the beginning of a new chapter in modest fashion and lifestyle as three homegrown, Muslim-friendly brands — NARA, CAMELLIA, and MZH — made their grand debut on the world stage.

The showcase, aptly themed “A New Era of Modest Elegance”, celebrated faith-inspired aesthetics with modern luxury. What made the evening even more meaningful was the fact that these brands proudly represent Malaysia as their home base, shining a spotlight on local creativity with global potential.

Mr. Daniel Choong, CEO of MZH Commerce Sdn Bhd, summed it up beautifully when he said that these brands are a “celebration of entrepreneurship, creativity, and cultural pride.” With the support of Their Highnesses and the dedication of the founders, the vision is clear: to place Malaysia firmly on the map as a leader in modest lifestyle and fashion.

Each brand has its own story, deeply personal yet universally inspiring:

✨ NARA — Founded by Yang Mulia Tengku Khairul Adena, NARA embodies timeless luxury and sophistication. With beautifully crafted handbags and premium cosmetics, the brand blends heritage and modernity. It’s a reflection of elegance designed to empower women with both confidence and individuality.

✨ CAMELLIA — Inspired by her lifelong fascination with beauty, Yang Mulia Raja Haniza binti Raja Dato’ Hanipuddin built CAMELLIA as a brand rooted in purity and refinement. Drawing from her family’s experience in premium skincare and health products, CAMELLIA offers essentials that are authentic yet aspirational, designed for women who appreciate elegance in their daily routines.

✨ MZH — The flagship brand, founded by Sophia, a Hui ethnic Chinese Muslim and talented straw artwork artist, is perhaps the most personal story of all. Sophia grew up immersed in Islamic culture and dreamt of weaving together aesthetics, fashion, and cultural innovation. Her vision for MZH is to bring heritage-inspired designs into modern lifestyle products — from skincare and makeup to fragrances — all carrying the essence of faith and beauty.

As Sophia herself shared, meeting the princesses was a turning point in her journey. Their grace and kindness inspired her to create brands that celebrate modest elegance while ensuring Muslims worldwide can enjoy the highest quality lifestyle experiences.

Currently, products from NARA, CAMELLIA, and MZH are available on TikTok Shop Malaysia, with exciting plans to expand regionally and internationally. This debut is just the beginning… a promise of innovation, authenticity, and elegance that will redefine what modest living means in today’s global world.