If you are looking for a boost of motivation to stay active, hydrated, and unstoppable, 100PLUS, Southeast Asia’s No. 1 isotonic beverage brand under Fraser & Neave Holdings Bhd (F&NHB), has just announced an exciting regional collaboration with Netflix’s new hit competition series, Physical: Asia.
The partnership spotlights 100PLUS PRO – a performance-driven hydration drink built for athletes, fitness lovers, and anyone determined to push their limits.
Uniting two champions of endurance and resilience, this collaboration invites everyday achievers to “Unlock Their 100” and rise stronger through optimal hydration and recovery.
A Partnership Powered by Purpose
According to Celine Tan, Director of Group Marketing at Fraser and Neave, Limited, the collaboration is a natural connection rooted in shared values.
“Physical: Asia celebrates resilience, endurance, and the relentless pursuit of excellence,… qualities that also embody 100PLUS… With 100PLUS PRO, we are proud to inspire people across Asia to push beyond limits and rise stronger.”
Just like the show’s athletes, 100PLUS PRO champions real, everyday strength — whether you’re training, competing, or juggling an active lifestyle.
100PLUS PRO: Hydration Engineered for Performance
Designed based on proven nutritional science, 100PLUS PRO is tailored to support active lifestyles across Malaysia and beyond. It’s a non-carbonated hydration drink that fuels performance and speeds up recovery with a powerful blend of functional ingredients:
What’s inside 100PLUS PRO?
- 10g Protein + 2g BCAA
Helps support muscle repair and recovery between workouts. - Electrolytes
Replenishes fluids and minerals lost through sweat. - Vitamin B3, B6 & B12
Reduces fatigue and keeps energy levels steady.
The result? A high-performance drink that hydrates, energises, and supports your body through every challenge… from high-intensity training to long workdays.
Where Hydration Meets Storytelling
This collaboration goes far beyond a typical brand partnership. It merges the world of endurance sports with Netflix’s gripping storytelling through Physical: Asia…. the streamer’s first-ever nation-vs-nation competition.
Featuring eight countries battling through cinematic, heritage-inspired arenas, the series highlights grit, strategy, teamwork, and national pride. These are the same qualities that have defined 100PLUS for decades as Southeast Asia’s trusted hydration companion.
Together, 100PLUS PRO x Physical: Asia celebrates athletes and everyday heroes who push past boundaries… proving that peak performance comes from both physical strength and inner resilience.
Regional Activations to Fire Up Your Fitness Journey
Across Thailand, Malaysia, and Singapore, 100PLUS PRO and Netflix will roll out interactive activations designed to test limits, build community, and inspire movement.
In Malaysia, the message hits home.
Leong Wai Yin, Marketing Director of F&NHB, shares:
“Physical: Asia reflects the same spirit we see in Malaysians — individuals who show up, push harder, and never back down.”
From school sports days to national-level tournaments, 100PLUS has long been part of Malaysia’s active lifestyle culture. Now, with 100PLUS PRO, the brand brings next-level hydration and recovery support for everyone… marathon runners, gym-goers, weekend hikers, and even those looking to stay consistently active.
Ready to Unlock Your 100? Join the Challenge.
As part of the campaign, 100PLUS PRO invites Malaysians and Southeast Asians to join the “Unlock Your 100” squat challenge via the official microsite.
Climb the leaderboard, push your limits, and stand a chance to win exclusive prizes.
Stay updated with the latest challenges, events, and promotions by following @my100plus on social media.
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