Chinese New Year at AEON MALL has always been about more than festive décor and celebrations — it’s about bringing communities together, preserving traditions, and creating lasting impact. In conjunction with the AEON MALL Chinese New Year Prosperity Blossom, AEON MALL Bukit Tinggi hosted a heart-warming festive initiative that beautifully blended cultural heritage with corporate social responsibility.

Preserving Tradition, Empowering the Next Generation

The highlight of the event was the Lion Head Donation Ceremony, where nine school and youth lion dance associations received brand-new lion heads to support their continued practice and performances. The recipient organisations included:

• Jing Sun Welfare Society
• Ti-Ratana Welfare Society Malaysia
• Hin Hua High School
• Kuen Cheng High School
• Catholic High School, Petaling Jaya
• Sekolah Menengah Kebangsaan Taman Bukit Maluri
• Sekolah Menengah Kebangsaan Sinar Bintang Kuala Lumpur
• Khuan Loke Dragon & Lion Dance Association Malaysia
• Hong Yi Dragon and Lion Dance Association

Each donated lion head symbolises hope, discipline, teamwork and the continuation of a centuries-old tradition that remains deeply rooted in Malaysian culture.

An Auspicious Start with the Lion Head Dotting Ceremony

The ceremony began on an auspicious note with the Lion Head Dotting Ceremony, a traditional ritual believed to awaken the lion and usher in good fortune. The ceremony was officiated by AEON MALL together with six valued sponsor business partners — The Film Engine, Toy World Malaysia, Poh Kong, ITSU, Souper Tang, and Hock Kee— reflecting unity, collaboration and shared values in giving back to the community.

More Than a Donation: Creating Long-Term Impact

The lion head donations aim to:

• Support the continuity of traditional cultural practices
• Encourage student participation in meaningful co-curricular activities
• Ease financial burdens faced by school and youth associations
• Empower the younger generation through discipline, teamwork and cultural pride

By supporting lion dance troupes at the grassroots level, AEON MALL is investing in youth development while ensuring that cultural traditions continue to thrive for generations to come.

AEON MALL’s Commitment to Community and Culture

This initiative reflects AEON MALL’s role as a responsible corporate citizen, working hand-in-hand with its tenants and partners to create positive, sustainable community impact, especially during important festive seasons like Chinese New Year.

As Prosperity Blossom fills the malls with festive cheer, initiatives like this remind us that the true spirit of celebration lies in sharing, preserving heritage, and uplifting the community together.

🧧✨ At AEON MALL, prosperity is not just celebrated — it’s shared.