Healthy, strong hair always begins with a healthy scalp — and that was exactly the focus at the recent launch of Off&Relax in Malaysia. The Japanese premium scalp care brand officially introduced its Anti-Hair Loss Series to the Malaysian market during an exclusive launch event with Watsons Malaysia in Kuala Lumpur.
The event brought together Watsons representatives, the Off&Relax brand team, media, KOLs, and beauty enthusiasts to celebrate the brand’s exciting expansion into Southeast Asia. As someone who loves discovering innovative beauty and haircare solutions, I was especially intrigued by the brand’s unique approach — blending traditional Japanese wellness culture with modern scalp science.
Inspired by Japan’s Traditional Onsen Therapy
What makes Off&Relax stand out in the haircare world is its deep inspiration from Japan’s onsen therapy culture — a centuries-old wellness tradition centred around mineral-rich hot springs known for their relaxing and restorative benefits.
The brand incorporates natural hot spring water sourced from three renowned Japanese onsen locations:
- Izumo Yumura Onsen
- Yubara Onsen
- Japanese Alps Onsen
These mineral-rich waters are known for helping to soothe and rebalance the scalp. When combined with modern scalp care technology, the formulations aim to improve scalp conditions, strengthen hair roots, and support healthier hair growth.
Off&Relax works with research experts who bring decades of experience in scalp science, creating a specialised philosophy that focuses on three essential pillars:
- Scalp environment
- Hair root condition
- Overall hair health
By tailoring formulations specifically for Asian scalp characteristics, Off&Relax positions itself as an Asian Scalp Total Care Expert.
Introducing the Off&Relax Anti-Hair Loss Series
The newly launched Anti-Hair Loss Series is designed with advanced ingredient research and scalp care technology to help reinforce hair roots and improve scalp health.
The range includes three core products:
Densify Revitalising Anti Hair Loss Shampoo
300ml – RM119
Specially formulated for oily scalp, helping cleanse excess sebum while maintaining scalp balance.
Fortify Revitalising Anti Hair Loss Shampoo
300ml – RM119
Ideal for dry scalp, providing nourishment and helping support stronger hair roots.
Medicated Hair Tonic
100ml – RM219
A targeted scalp treatment designed to nourish hair follicles and strengthen the scalp environment.
The Science Behind Healthier Hair
One of the most insightful moments during the launch event was a presentation by Koji Wakame, Professor of Pharmacology at Hokkaido University of Science.
He explained the role of Type XVII Collagen, a crucial structural protein within the hair follicle stem cell environment.
This protein helps maintain the structural connection between the hair follicle and the basement membrane — essentially supporting a stable hair growth cycle. When levels of Type XVII Collagen decline, hair follicles may prematurely enter the resting phase, which can lead to increased hair shedding.
The Off&Relax Anti-Hair Loss Series was developed with research related to this protein, combined with Japanese botanical extracts to support:
- Scalp conditioning
- Hair root reinforcement
- Follicle nourishment
Together, these elements help maintain a balanced scalp ecosystem for healthier hair growth.
A Fun and Interactive Launch Experience
Beyond learning about scalp science, guests at the launch event were also treated to several interactive experience zones.
Some of the highlights included:
• Professional scalp analysis station
• Hands-on product experience area
• A fun photo interaction zone
• A capsule toy lucky draw corner
These activities allowed guests to better understand their scalp condition while exploring the brand’s unique product range.
Global Debut of the Fragrance Mentalist System
One of the most fascinating parts of the event was the global debut of the Fragrance Mentalist System — an emotional brainwave visualisation device.
Off&Relax places strong emphasis on the sensory experience of fragrance in scalp care. The brand works with professional perfumers to craft fragrance profiles designed not only to smell luxurious but also to promote relaxation and emotional wellbeing.
Using brainwave technology, the Fragrance Mentalist System translates emotional responses triggered by scent into visual imagery. Participants could actually see how fragrance influenced their emotions in real time, demonstrating how scent can enhance relaxation during haircare routines.
It was a unique reminder that haircare can be both effective and emotionally uplifting.
More Off&Relax Products Now Available in Malaysia
In addition to the Anti-Hair Loss Series, Off&Relax also introduced several other collections now available at Watsons stores across Malaysia.
These include:
• Deep Cleanse Shampoo & Conditioner
• Refresh Shampoo & Conditioner
Meanwhile, the brand’s Special Care range, including the Pre-Wash Scalp Treatment and premium Japan SPA Premium Series, is now available at selected Watsons Pink Stores for those seeking a more elevated scalp care experience.
Japanese Scalp Care Meets Malaysian Beauty Routines
Malaysia is an important part of Off&Relax’s Southeast Asia expansion strategy. Through its partnership with Watsons Malaysia, the brand aims to bring professional, science-driven Japanese scalp care solutions to Malaysian consumers.
With its blend of onsen-inspired wellness, advanced ingredient research, and luxurious sensory experiences, Off&Relax offers a refreshing new approach to scalp and hair health.
And for anyone who believes that beautiful hair begins with proper scalp care, this Japanese brand is definitely one to watch.
Live Life Lah....... 