Samsung has officially launched its full 2026 TV and audio lineup in Malaysia, marking a major milestone as the brand celebrates its 20th year as the world’s No.1 TV brand. The new lineup introduces a broader range of AI-powered televisions and immersive audio products designed to deliver smarter, more personalized, and cinematic home entertainment experiences.
From premium Micro RGB, OLED and Neo QLED models to more accessible Mini LED and UHD TVs, Samsung’s 2026 collection reflects the company’s commitment to making advanced AI entertainment features available to more consumers across different lifestyles and budgets.
Samsung Vision AI Takes Center Stage in 2026
At the core of Samsung’s latest innovation is the expansion of Vision AI Companion (VAC), now available across Samsung’s 4K-and-above TV lineup. VAC transforms the TV into a smart entertainment hub by integrating powerful AI service platforms including Bixby, Perplexity and Microsoft Copilot.
According to Charles Kim, President of Samsung Malaysia Electronics, the new lineup is designed to make intelligent and connected home entertainment more accessible for Malaysian consumers.
Samsung Vision AI allows the TV to become more than just a display — it acts as a personalized companion that helps users discover content, enhance viewing experiences, and seamlessly connect with the smart home ecosystem.
Smarter AI Features for Movies, Sports & Gaming
Samsung’s 2026 AI TVs introduce several advanced features designed to improve picture quality, sound performance and gaming responsiveness.
AI Upscaling Pro
AI Upscaling Pro analyzes low-resolution content in real time and intelligently enhances detail, depth and contrast for a sharper viewing experience. Combined with Color Booster Pro, scenes appear more vibrant and lifelike.
AI Soccer Mode
Sports fans can enjoy a stadium-like experience at home with AI Soccer Mode, which optimizes motion, sound and color during live matches for smoother ball tracking and immersive crowd audio.
AI Sound Controller Pro
This feature analyzes dialogue, sound effects and background audio in real time, allowing viewers to fine-tune commentary and environmental sounds for more engaging entertainment.
Micro RGB: Samsung’s New Premium TV Experience
Samsung’s latest Micro RGB series introduces next-generation picture quality powered by proprietary Micro RGB Technology. Available in the R95H and R85H series from 65 to 115 inches, these TVs use individually controlled red, green and blue micro LEDs to deliver highly accurate color reproduction, enhanced brightness and precise contrast control.
Key Highlights of Micro RGB TVs
- Proprietary Micro RGB Technology for ultra-precise light control
- Micro RGB Precision Color 100 with 100% BT.2020 color coverage
- AI-powered Micro RGB Engine Pro for enhanced depth and motion
- Glare Free technology for clearer viewing in bright environments
- Micro RGB HDR Pro and Color Booster Pro for optimized contrast and color
The flagship R95H model has also earned the Safety for Eyes and Circadian Rhythm Display certifications from Germany’s VDE testing institute, reinforcing Samsung’s focus on comfortable premium viewing.
Samsung OLED 2026: Bigger, Smarter & More Immersive
Samsung’s 2026 OLED lineup includes the S95H, S90H and S85H series, catering to a wider range of entertainment preferences while introducing premium AI enhancements and gaming features.
What’s New in the 2026 OLED Range?
Expanded Glare Free Technology
Previously exclusive to flagship models, Glare Free technology is now available on both the S95H and S90H, preserving deep blacks and vivid colors even in brightly lit spaces.
Ultimate Gaming Pack
Samsung continues strengthening its gaming credentials with:
- Motion Xcelerator 165Hz
- AMD FreeSync Premium Pro
- NVIDIA G-SYNC Compatibility
- Quick-access gaming tools
Art Meets Entertainment
The flagship S95H now features:
- Pantone Validated ArtfulColor
- Samsung Art Store access
- Elegant FloatLayer Design for a refined premium look
Sports enthusiasts can also enjoy AI Soccer Mode Pro on the S95H and S90H for enhanced match viewing.
The Frame 2026: Where Art Meets Technology
Samsung continues elevating lifestyle entertainment with its iconic The Frame TV lineup.
The new 2026 collection includes:
- The Frame Pro (LS03HW)
- Built-in The Frame (LS03HE)
These models combine Neo QLED picture quality with Samsung’s famous Art Mode, allowing users to display over 5,000 curated artworks when the TV is not in use.
The Frame Pro Features
- Slim 24.9mm profile
- Wireless One Connect
- Neo QLED picture quality
- Pantone Validated ArtfulColor
- Glare Free technology
Meanwhile, the built-in LS03HE model offers a cleaner flush-to-wall installation designed for modern interiors.
Neo QLED: Enhanced AI & Connected Viewing
Samsung’s 2026 Neo QLED lineup includes the QN80H and QN70H series, available in sizes ranging from 43 to 100 inches.
These TVs are TÜV Rheinland-certified Real QLED TVs and feature:
- Quantum Mini LED technology
- 100% Color Volume
- Enhanced AI picture optimization
- 4K AI Upscaling
- Up to 144Hz gaming support on select models
Powered by the NQ4 AI Processor, Samsung Neo QLED TVs intelligently optimize sound and visuals across movies, sports and gaming content.
Mini LED TVs Bring AI Viewing to More Consumers
Samsung is also making premium Mini LED experiences more accessible through the new M80H and M70H series.
M80H Highlights
Available in 55 to 85 inches, the M80H includes:
- Motion Xcelerator 144Hz
- NQ4 AI Gen2 Processor
- AI Sound Controller
- Enhanced personalization features
M70H Highlights
The more affordable M70H lineup offers:
- Mini LED HDR
- Mini LED Processor 4K
- Motion Xcelerator
- Adaptive Sound
Samsung aims to bring brighter visuals, smoother motion and AI-powered optimization to a wider audience through these new models.
Q-Series Soundbars Deliver Cinematic Dolby Atmos Audio
Alongside its TVs, Samsung also introduced its latest Q-Series Soundbars led by the flagship HW-Q990H.
HW-Q990H Key Features
- 11.1.4-channel surround system
- Sound Elevation technology for clearer dialogue
- Wireless Dolby Atmos integration
- Auto Volume optimization
- Compact dual 8-inch active subwoofer
Samsung’s collaboration with Dolby Laboratories further enhances the experience with immersive Dolby Atmos spatial audio.
Ashim Mathur, Vice President of APAC Marketing at Dolby Laboratories, highlighted how Dolby Atmos creates multidimensional sound experiences that place viewers inside the action, whether watching movies, gaming or listening to music.
Music Studio 7 & Music Studio 5 Expand Samsung’s Lifestyle Audio Range
Samsung is also growing its lifestyle audio ecosystem with the launch of Music Studio 7 and Music Studio 5.
Music Studio 7
Designed for premium listening experiences, Music Studio 7 offers:
- 3.1.1-channel immersive audio
- Hi-Resolution Audio
- Dolby Atmos support
- Expanded Q-Symphony connectivity
- Super tweeter with up to 35kHz response
Music Studio 5
A more compact speaker designed for modern interiors, Music Studio 5 features:
- Dot Design by Erwan Bouroullec
- AI Dynamic Bass Control
- Dolby Atmos support
- Wireless music streaming
Enhanced Connectivity with Google Cast & Google Photos
Samsung is also expanding smart connectivity features across selected 2026 TVs, including Mini LED, Neo QLED and Crystal UHD models.
New additions include:
- Google Cast support for seamless smartphone streaming
- Google Photos integration for displaying personal memories on the big screen
- Samsung Daily+ enhancements for curated photo experiences
Additional Google Photos features are expected to roll out later in 2026.
Samsung 2026 Vision AI TVs & Soundbars Now Available in Malaysia
With its 2026 Vision AI lineup, Samsung is redefining home entertainment by combining intelligent AI experiences, premium display technologies, immersive Dolby Atmos sound and lifestyle-focused design.
Whether consumers are looking for cutting-edge Micro RGB displays, gaming-ready OLED TVs, stylish art-inspired screens or immersive cinematic sound systems, Samsung’s newest lineup aims to deliver smarter and more connected entertainment experiences for every Malaysian home
Until 31 May 2026, customers who purchase selected 2026 Samsung AI TV models during this period will be eligible to redeem exclusive gifts, as detailed in the table below.
| Participating Models | RRP (RM) | Promotion Price (RM) | Hand Raiser Gift (27” M5 Monitor) | Free Gift 1 (Premium Item) | Free Gift 2 (Slim Fit Camera) | Live Stream Product Voucher |
| 85″ Micro RGB R95H 4K Samsung Vision AI Smart TV MRA85R95HAKXXM | 29,999 | 26,999 | √ | Z FLIP 7 (256 GB+12GB) (RM 4,999) | Slim Fit Cam (RM 499) | √ |
| 75″ Micro RGB R95H 4K Samsung Vision AI Smart TV MRA75R95HAKXXM | 21,999 | 21,999 | √ | Z FLIP 7 (256 GB+12GB) (RM 4,999) | Slim Fit Cam (RM 499) | √ |
| 85″ Micro RGB R85H 4K Samsung Vision AI Smart TV MRA85R85HAKXXM | 21,999 | 15,999 | √ | Galaxy Tab S10 Lite (Wi-Fi) (RM 1,649) | √ | |
| 75″ Micro RGB R85H 4K Samsung Vision AI Smart TV MRA75R85HAKXXM | 14,999 | 11,999 | √ | Galaxy Tab S10 Lite (Wi-Fi) (RM 1,649) | √ | |
| 83″ OLED S90H 4K Samsung Vision AI Smart TV QA83S90HAEXXM | 27,599 | 22,999 | √ | Nintendo Switch 2 (RM 2,288) | Slim Fit Cam (RM 499) | √ |
| 77″ OLED S90H 4K Samsung Vision AI Smart TV QA77S90HAKXXM | 23,999 | 19,999 | √ | Nintendo Switch 2 (RM 2,288) | Slim Fit Cam (RM 499) | √ |
| 65″ OLED S90H 4K Samsung Vision AI Smart TV QA65S90HAKXXM | 12,999 | 10,999 | Slim Fit Cam (RM 499) | |||
| 83″ OLED S85H 4K Samsung Vision AI Smart TV QA83S85HAEXXM | 25,199 | 21,999 | √ | Nintendo Switch 2 (RM 2,288) | √ | |
| 77″ OLED S85H 4K Samsung Vision AI Smart TV QA77S85HAEXXM | 21,599 | 18,999 | √ | Nintendo Switch 2 (RM 2,288) | √ | |
| 100″ Neo QLED QN80H 4K Samsung Vision AI Smart TV QA100QN80HKXXM | 25,199 | 20,999 | √ | √ | ||
| 85″ Neo QLED QN80H 4K Samsung Vision AI Smart TV QA85QN80HAKXXM | 14,999 | 12,499 | √ | √ | ||
| 75″ Neo QLED QN80H 4K Samsung Vision AI Smart TV (2026) QA75QN80HAKXXM | 9D,899 | 8,499 | √ | √ | ||
| 85″ The Frame Pro LS03HW 4K Samsung Vision AI Smart TV QA85LS03HWKXXM | 16,999 | 12,999 | √ | Music Studio – LS51H (RM 1,199) | √ | |
| 75″ The Frame Pro LS03HW 4K Samsung Vision AI Smart TV QA75LS03HWKXXM | 12,999 | 10,999 | √ | Music Studio – LS51H (RM 1,199) | √ | |
| 85″ Mini LED M80H 4K Samsung Vision AI Smart TV UA85M80HAKXXM | 9,399 | 8,599 | √ | √ | ||
| 75″ Mini LED M80H 4K Samsung Vision AI Smart TV UA75M80HAKXXM | 6,399 | 5,799 | √ | √ |
Additional reward for bundle purchases! For an enhanced home entertainment experience, customers who purchase selected 2026 Samsung AI TVs together with selected soundbars will enjoy additional rewards of up to RM500 Touch ‘n Go eWallet rebate, as outlined in the table below.
| Participating Models | RRP (RM) | TNG Rebate Amount (RM) |
| TV*+ Q-Series Soundbar HW-Q990H/XM | 6,499 | 500 |
| TV*+ Q-Series Soundbar HW-Q930H/XM | 4,999 | 450 |
| TV*+ Q-Series Soundbar HW-Q800H/XM | 3,999 | 350 |
| TV*+ Q-Series Soundbar HW-Q600H/XM | 2,499 | 230 |
| TV*+ Music Studio 5 HW-LS51H/XM | 1,199 | 100 |
| TV*+ Music Studio 7 HW-LS71H/XM | 1,999 | 150 |
Availability
Samsung’s 2026 range of AI TVs are available across Malaysia via Samsung official website and leading retailers. To buy now, please visit https://www.samsung.com/my/tvs/launch-offer/.
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