There’s something truly inspiring happening in the heart of Kuala Lumpur.

This July, Pavilion REIT proudly unveils the return of its signature Pavilion Loves Sustainability campaign — a month-long celebration of eco-conscious living, youth empowerment, and community wellness. Running until 13 July 2025 at Pavilion Kuala Lumpur, this year’s campaign is more than just a mall activation — it’s a movement.

A Campaign With Purpose

What makes Pavilion Loves Sustainability 2025 stand out is its deep alignment with ESG (Environmental, Social, Governance) values. As part of Pavilion REIT’s wider ESG strategy, the campaign transforms Pavilion KL’s iconic Centre Court and Spanish Steps into a vibrant, interactive sustainability hub. The space comes alive with four experiential zones designed to educate and inspire visitors to adopt greener habits in their everyday lives.

Whether you’re a sustainability advocate, an eco-curious shopper, or simply visiting for the vibes, there’s something meaningful for everyone.

Highlights You Can’t Miss

🌿 The Fertiliser Panel: Discover how food waste can be turned into organic fertiliser. You’ll even get a complimentary pack to take home — a perfect nudge to start your own garden.

🧵 The Weaving Wall: Get hands-on with upcycled fabric scraps from local fashion brand Variante, and learn how waste can be reimagined into beautiful, useful creations.

♻️ ReBag Station: Be inspired to ditch single-use plastics and explore smart, reusable alternatives.

📍 Sustainability Info Panels: Learn about Pavilion REIT’s commitment to the UN SDG goals, and how everyday actions can make a global difference.

Big Brands, Bigger Commitments

The campaign also welcomes eco-conscious collaborations with Pavilion’s tenants and partners. One major highlight is Kiehl’s, which occupies a prominent space at Centre Court to showcase its Mission Renewal sustainability pledge. Through immersive activities like skin checks, recycling programs, and eco-education, Kiehl’s proves that beauty and sustainability can coexist — beautifully.

Meanwhile, Jo’s Cha makes its Klang Valley debut here, offering fresh beverages served with sustainable practices and limited-edition merch. And if you’ve ever wanted to try your hand at crafting pewter, now’s your chance — Royal Selangor brings back its iconic Hard Knock experience in honour of its 140th anniversary.

Other engaging workshops are led by National Geographic, Persatuan Seni Jahitan Kreatif Malaysia (PSJKM) and Florism De Art, including daily succulent planting sessions using Pavilion’s fertiliser.

Supporting Tiger Month with WWF

In support of WWF’s Tiger Month, Pavilion Kuala Lumpur also invites visitors to participate in the Save the Malayan Tiger initiative on Level 3, Connection. With fun interactive games, art activities, and awareness challenges, it’s a great opportunity to get the whole family involved in wildlife conservation.

A Powerful New Partnership

Perhaps the most meaningful element of this year’s campaign is Pavilion REIT’s new partnership with the Nicol David Organisation — an inspiring collaboration rooted in the theme of Good Health and Well-being.

Founded by squash legend Datuk Nicol David, the organisation works with underprivileged Malaysian youth to foster confidence, resilience, and healthy habits through sports and education. This partnership highlights a holistic view of sustainability — one that goes beyond the environment to include mental and physical wellness.

“Sport is far more than just competition — it is a catalyst for change,” said Datuk Nicol David. “Together, with Pavilion Group, we’re nurturing future generations and creating a healthier, happier Malaysia.”

Shop, Learn, and Be Rewarded

Of course, what’s a Pavilion experience without a little retail therapy? Shoppers are rewarded with exclusive sustainable gifts during the campaign:

🛍 Spend RM100 – Get a 100% biodegradable FLOW Bottle
🛍 Spend RM500 – Receive a National Geographic eco-friendly tumbler sleeve
🛍 Spend RM2,000 – Take home a stylish National Geographic mini luggage

All items are available while stocks last, so shop early and shop smart.

Picture-Perfect for the ‘Gram 📸

Don’t forget to stop by the many Instagrammable corners around Centre Court — beautifully curated to capture the spirit of sustainability in creative, joyful ways. Whether you’re weaving, planting, crafting, or sipping on Jo’s Cha, there’s a photo op waiting at every turn.

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Final Thoughts

Pavilion Loves Sustainability 2025 is more than just a campaign — it’s a call to action. It’s a reminder that sustainability doesn’t have to be complicated. Through small but impactful steps, each of us can help build a better, more inclusive future.

So come by Pavilion Kuala Lumpur before 13 July 2025. Bring your friends, your family, and your curiosity — and leave inspired to live a little greener every day.

🌱💚

For full details and the event schedule, visit www.pavilion-kl.com