Get ready, Kuala Lumpur! The Ascott Star Rewards Festival 2025 is set to transform MYTOWNKL Shopping Centre into the ultimate playground for travel lovers, music fans, and lifestyle seekers from 24 to 27 July 2025, running daily from 10:00AM to 9:30PM.

Organised by Ascott Malaysia, the four-day festival brings together the best of hospitality, entertainment, and exclusive lifestyle rewards — with major partners including CIMB, Sony Music, ASTRO Rocketfuel, ShopBack, and Jaecoo by Weststar.

SONY Music Talent Showdown – Winner Gets a Contract!

For the first time ever, SONY Music Malaysia will host a live music showcase and talent competition on-ground — with the grand prize of a real music recording contract! Guests can catch live performances by popular local artists including Naqiu, Wany Hasrita, Kidd Santhe, Vanessa Reynauld, Yulia, and more.

Travel Deals, Rewards & Flash Sales Galore

Guests can enjoy:

• Best Deal Room Sales across Ascott hotels in Malaysia & Southeast Asia

• Exclusive rewards from CIMB, ShopBack & Jaecoo

• Ascott merchandise pop-up

• Interactive games, lucky draws & hourly giveaways

• Nightly Happy Hour Sales with extra perks

Whether you’re dreaming of a beach escape, a city break, or simply exploring new lifestyle perks, the ASR Festival invites you to Travel Your Way.

Unlock the Perks with Ascott Star Rewards

Guests are encouraged to sign up for Ascott Star Rewards (ASR) during the festival to unlock exclusive room discounts, bonus points, priority bookings, and special giveaways.

Event Details

Date: 24 – 27 July 2025

Time: 10:00AM – 9:30PM

Venue: Central Town, MyTOWNKL Shopping Centre, Kuala Lumpur

Admission: FREE

Exclusive to non-ASR members — Sign up on-site or online to enjoy full benefits

Let’s Travel, Perform, and Win — Together.

Join us at the Ascott Star Rewards Festival and experience travel in a way you’ve never imagined. From incredible hotel deals to live music thrills, this is more than a festival — it’s where your next journey begins.

Follow us http://www.discoverasr.com for more event updates.