Earlier today, I was given the chance to witness something exciting in the beauty world, the official launch of APLB, Korea’s science-driven skincare brand, now available right here in Malaysia at Guardian Malaysia stores!!

APLB is built on the philosophy of “Mild Ingredients with the Best Results” , which basically means it gives you powerful results without irritating your skin. Perfect for sensitive skin (like mine on bad days!) but still effective enough to target whitening, hydration, anti-ageing, and soothing concerns.

The launch in Subang Jaya was quite the affair, with beauty leaders, media, influencers, and partners coming together. What made it even more special was the presence of Mr. Randy, founder of APLB himself, who flew in from Korea for the milestone. Alongside him were Tohtonku’s Executive Director, Mr. Jasper Lim, and key leaders from both Tohtonku and Guardian Malaysia, showing just how big this launch is.

Fun fact: APLB isn’t just another K-beauty brand. It’s already a #1 best seller at Olive Young (Korea’s most trusted beauty store) and also a #1 best seller on YesStyle in Hong Kong. Their secret? A smart mix of active ingredients like Glutathione, Niacinamide, and Centella Extract, paired with advanced tech such as Microfluidizer and Wide-Spread Technology to really make the formulas work harder for your skin.

I personally loved their campaign theme: “Find Your +2.” The idea is simple but clever… pairing the right active ingredients with the right technology for maximum results.

And the best part? APLB’s full range… from skincare to body care and cleansing products is now available in 315 Guardian stores nationwide, with special displays at the IYKYK bays in big outlets like TRX, Pavilion, Mid Valley, and 1 Utama. Of course, they’re also online for easy shopping.

I’m genuinely excited to try out the range and see how it fits into my routine. Science-backed, gentle, effective skincare? Yes, please! 💙