Can a painting be heard without making a single sound? Swiss contemporary artist Karim Noureldin believes it can.
With the launch of the Art Basel in Basel 2026 Collection on Samsung Art Store, art lovers around the world can now experience Noureldin’s captivating abstract masterpiece, “Brea” (2025), from the comfort of their own homes. Available exclusively on Samsung Art Store, the collection showcases 24 outstanding works by Swiss and Switzerland-based artists represented by eight leading galleries at Art Basel in Basel 2026.
More than just a digital artwork, Brea invites viewers into an immersive world where colour, rhythm, line and space work together to create what Noureldin describes as “a visual sound.”
Karim Noureldin: Creating Rhythm Through Visual Art
For Karim Noureldin, drawing is far more than putting pencil to paper—it’s a way of thinking.
Every artwork begins with coloured pencils, allowing him to simultaneously imagine, plan and construct entirely new spaces. His creative process is deeply rooted in drawing, a medium he considers the most immediate connection between thought and expression.
According to Noureldin:
“Drawing allows me to think, plan, imagine and picture at the same time.”
Rather than simply creating an image, he builds an environment where viewers can mentally step inside.
” Brea” (2025): A Symphony of Colour, Line and Movement
At first glance, Brea captivates with its vibrant colour palette and bold geometric patterns.
But spending more time with the work reveals layers of movement and depth.
Instead of treating line, surface and structure as separate elements, Noureldin combines them into a unified composition where:
Flowing lines create rhythm and movement.
Layered surfaces produce spatial depth.
Structural forms hold the entire composition together.
The result is an abstract la dcae that feel almost musical—guiding the viewer’s eyes much like melodies guide the listener’s ears.
Art writer George Stolz even describes Brea as creating its own unique sense of spatiality through its layered surfaces.
Why Abstraction Matters
Throughout his career, Karim Noureldin has remained remarka ly consistent in his artistic philosophy.
Having studied Fine Arts, served as an Associate Professor at ECAL/University of Arts and Design Lausanne, and mentored emerging Swiss artists, his dedication to abstract art has never wavered.
He explains that abstraction offers something unique:
“Abstraction allows for timelessness and universality.”
Unlike representational art tied to a specific subject or moment, abstract works remain open-ended, allowing every viewer to interpret them differently based on their own emotions and experiences.
Different Mediums, One Artistic Language
Whether working on paper, creating installations or producing large-scale works, Noureldin views each artistic medium as a different musical instrument.
Although each medium creates a different “sound,” they all share the same artistic language built around:
Colour
Line
Rhythm
Surface
Space
This consistency gives his body of work a distinctive identity while allowing endless creative possibilities.
Bringing Art Basel Home with Samsung Art Store
One of the most exciti g aects of the Art Basel in Basel 2026 Collection is that visitors no long er eed to travel to Switzerland to enjoy world-class contemporary art.
Through Samsung Art Store, Brea becomes part of everyday life.
Rather than viewing art only during museum visits, homeowners can experience the artwork daily on compatible Samsung Art TVs, including:
The Frame
Neo QLED
Micro RGB
According to Noureldin, living with art transforms how people engage with it.
Different lighting conditions, changing moods and the passage of time continually reshape how an artwork is perceived, revealing details that may go unnoticed during a single viewing.
Samsung Art Store: A Global Digital Art Gallery
Samsung Art Store has become one of the world’s largest digital art subscription platforms.
Subscribers gain access to:
More than 5,000 artworks
Over 800 global museum and gallery partners
Artists from 117 countries
Stunning 4K resolution artwork
Exclusive Art Basel collections from Hong Kong, Basel, Paris and Miami Beach
As the Official Display Partner of Art Basel, Samsung Electronics continues expanding access to contemporary art, making museum-quality collections available directly in people’s homes.
A Visual Experience That Speaks Beyond Sight
For viewers discovering Karim Noureldin for the first time, the artist hopes they won’t immediately try to define Brea.
Inste a d, he encourages people to simply experience it.
His wish is that viewers recognise Brea as “a visual sound”—an artwork where rhythm, movement and colour create an emotional experience similar to listening to music without lyrics.
It’s a reminder that great art doesn’t only appeal to the eyes—it can resonate with the imagination, emotions and senses in unexpected ways.
Experience Brea Today
If you’re passionate a out contemporary art or imply want to elevate your living space with museum-quality masterpieces, the Art Basel in Basel 2026 Collection offers a unique opportunity to experience internationally acclaimed artworks from home.
Karim Noureldin’s Brea is now available exclusively on Samsung Art Store, bringing the beauty of Art Basel into everyday living through Samsung’s innovative Art TVs.
Whether you’re an art enthusiast or a first-time collector, Brea invites you to slow down, look closer and discover how visual art can truly sound like music.
About Samsung Art S tore
Samsung Art Store is a premium art subscription service available on compatible Samsung Art TVs, including The Frame, Neo QLED, and Micro RGB. Featuring over 5,000 curated artworks from more than 800 renowned museums, galleries and artists across 117 countries, it allows users to transform their television into a stunning digital art gallery with beautiful 4K-resolution masterpieces.
For more information or to explore The Frame, visit Samsung Malaysia’s official website.
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