South Korean fashion brand TOPTEN10 expands its Malaysian footprint with a brand-new store at 1 Utama Shopping Centre, bringing its signature “Good Wear” philosophy and exciting opening promotions to shoppers in the Klang Valley.

If you’re a fan of comfortable, stylish, and affordable everyday fashion, there’s a new reason to visit 1 Utama Shopping Centre. South Korean lifestyle and apparel brand TOPTEN10 has officially opened its second Malaysian outlet on 31 July 2026, following the successful launch of its first store at Sunway Pyramid earlier this year.

The latest expansion reflects the brand’s growing commitment to the Malaysian market, making its thoughtfully designed collections even more accessible to local shoppers looking for quality wardrobe essentials without breaking the bank.

Bringing Korean Everyday Fashion Closer to Malaysians

Located at Lot S305, 2nd Floor Highstreet, 1 Utama Shopping Centre, the new TOPTEN10 store offers a complete range of apparel for men, women, and children, all inspired by the brand’s signature Good Wear philosophy.

Rather than chasing fast-changing fashion trends, TOPTEN10 focuses on creating clothing that is comfortable, functional, durable, and effortlessly stylish—pieces that seamlessly fit into everyday life.

According to Tony Oh, Executive Director of Shinsung Tongsang Malaysia, Malaysia represents an exciting market that embraces fashion while appreciating quality and value.

“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior. Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.”

What Makes TOPTEN10 Different?

Founded in Seoul in 2012 under Shinsung Tongsang Co., Ltd., TOPTEN10 is backed by over 50 years of textile and apparel manufacturing expertise.

Unlike many fashion brands, TOPTEN10 manages its production through a vertically integrated system, overseeing everything from material development and manufacturing to retail operations. This allows the brand to maintain consistent quality while offering stylish essentials at accessible prices.

The brand believes great clothing should simplify daily life by delivering comfort, practicality, and long-lasting value.

Designed for Malaysia’s Tropical Climate

One of TOPTEN10’s biggest strengths is creating apparel that addresses real everyday needs—especially in warm and humid weather like Malaysia’s.

Stay Cool with the COOL-Air Collection

Perfect for Malaysia’s year-round tropical climate, the COOL-Air Collection features an innovative cooling fabric technology designed to keep wearers feeling fresh throughout the day.

The collection includes:

• COOL-Air Cotton T-Shirts
• Graphic Tees
• Striped T-Shirts
• Polo Shirts
• Tank Tops
• Long Sleeve Shirts

Complementing the outerwear is the COOL-Air Innerwear Collection, made using ultra-lightweight, breathable fabrics with moisture-absorbing and quick-drying properties for all-day comfort.

Protection Under the Malaysian Sun

For those constantly moving between indoor air-conditioned spaces and the outdoors, TOPTEN10’s UV Protection Collection offers practical everyday protection.

Its standout Pocketable UV Protection Windbreaker features:

• UPF50+ sun protection
• Ultra-lightweight fabric
• Water-repellent finish
• Compact foldable design

Whether you’re commuting, travelling, hiking, or simply running errands, it’s designed to be carried anywhere with ease.

Move Freely with the Super Stretch Collection

Comfort meets versatility in TOPTEN10’s Super Stretch Collection.

Designed with four-way stretch technology, the Super Stretch Pants provide flexibility while maintaining a clean, modern silhouette.

They’re ideal for:

• Office wear
• Weekend outings
• Travelling
• Casual everyday dressing

The combination of comfort and polished style makes them wardrobe staples for today’s active lifestyle.

Exclusive 10-Day Opening Promotions

To celebrate the grand opening at 1 Utama Shopping Centre, TOPTEN10 is offering 10 days of exciting promotions from 31 July until 9 August 2026.

Here’s what shoppers can look forward to:

🎁 Mystery Box Giveaway

From 31 July to 2 August, the first 200 customers in line each day who follow TOPTEN10 Malaysia’s social media accounts can unwrap an exclusive TOPTEN10 Mystery Box.

🌙 Night Owl Extra Savings

Visit between 7.00 PM and 8.00 PM from 31 July to 2 August to enjoy an additional 10% OFF storewide, including promotional items.

👜 Free Gifts with Purchase

Throughout the opening celebration:

• Spend RM200 in a single receipt and receive a TOPTEN10 Pocketable Tote Bag
• Spend RM250 in a single receipt and receive a TOPTEN10 Tumbler

All gifts are available while stocks last and terms and conditions apply.

Visit TOPTEN10 at 1 Utama Today

With thoughtfully designed clothing, functional collections suited for Malaysia’s weather, and attractive opening promotions, TOPTEN10 is quickly becoming a go-to destination for affordable Korean fashion.

Whether you’re looking for breathable basics, comfortable workwear, stylish casual outfits, or practical apparel for the whole family, TOPTEN10 offers something for every lifestyle.

Store Information

TOPTEN10 Malaysia – 1 Utama Shopping Centre

📍 Lot S305, 2nd Floor Highstreet, 1 Utama Shopping Centre

🕙 Opening Hours: Daily, 10.00 AM – 10.00 PM

Final Thoughts

TOPTEN10’s second Malaysian store marks another exciting milestone for Korean fashion lovers in the country. Combining premium-quality materials, functional innovations, timeless designs, and wallet-friendly pricing, the brand perfectly reflects what modern consumers seek in their everyday wardrobe.

If you’re planning a shopping trip to 1 Utama Shopping Centre, don’t miss the opportunity to explore TOPTEN10’s latest collections and take advantage of the limited-time opening specials before 9 August 2026.

Comfort, style, functionality, and value—all under one roof.