Lifestyle 2026 – HOKA® Pavilion Kuala Lumpur Opens a New Chapter for Malaysia’s Running Community

HOKA® is stepping into an exciting new chapter in Malaysia with the grand opening of HOKA® Pavilion Kuala Lumpur, strengthening its presence in the country while bringing its performance footwear and apparel even closer to Malaysia’s growing community of runners and active lifestyle enthusiasts.

Since making its debut in Malaysia in 2024, HOKA® has grown alongside a running community that continues to expand — from first-time runners taking their first few kilometres to experienced athletes chasing new personal bests.

The opening of its Pavilion Kuala Lumpur store marks another milestone in that journey.

Located in the heart of Kuala Lumpur at Pavilion Kuala Lumpur, the new store gives runners, walkers and everyday movers a convenient opportunity to discover HOKA®’s range of performance innovations in one of the capital’s most popular retail and lifestyle destinations.

More than just running shoes

The new HOKA® Pavilion Kuala Lumpur store brings together footwear and apparel designed for a variety of activities, including road running, trail running, hiking and everyday walking.

Known for its distinctive cushioning and comfort-focused approach, HOKA® continues to develop footwear designed to help people move with confidence — whether they are taking their first steps into running, preparing for their first 5K or working towards their next personal milestone.

And that versatility is part of what makes HOKA® appealing beyond the traditional running crowd.

For some, it may be about clocking faster kilometres. For others, it could simply be about finding a comfortable pair of shoes for exploring the city, heading outdoors or staying active every day.

Growing together with Malaysia’s running community

The Pavilion Kuala Lumpur opening follows the recent expansion and refresh of HOKA® Suria KLCC, giving the brand an even stronger presence across two major retail destinations in the heart of Kuala Lumpur.

But HOKA®’s commitment to Malaysia goes beyond its stores.

The brand continues to build connections with local runners through initiatives including HOKA® Run Club and Run It Again, bringing the running community together through group runs and structured training programmes designed around shared goals and performance.

These community-focused initiatives are an extension of HOKA®’s Fly Human Fly philosophy — the belief that movement can empower people to discover just how much they are capable of.

Looking ahead

According to Regine Wong, Country Head of REV Edition Sdn Bhd, the new Pavilion Kuala Lumpur store represents more than another retail location. It is part of HOKA®’s longer-term commitment to making its performance innovations accessible to more runners, walkers and everyday movers across Malaysia.

The brand also plans to continue expanding its retail footprint while exploring new ways to connect with Malaysians through community activations, brand initiatives and strategic collaborations.

With Malaysia’s running culture continuing to gain momentum, HOKA® is clearly looking to be part of that journey — one run, one walk and one personal breakthrough at a time.

So whether you are a seasoned runner, a weekend walker or someone thinking about lacing up for the very first time, perhaps your next adventure starts here.

HOKA® Pavilion Kuala Lumpur is now open.