The Malaysian Association of Tour and Travel Agents (MATTA) announced that Tourism Malaysia has continued to support MATTA Fair, which will be taking place March 17-19, 2023.
Because of that, it will contribute to boost the number of international visitors to Malaysia and strengthen domestic tourism.
The popular travel fair which will be located this time at Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur , will see Tourism Malaysia Pavilion occupying 46 booths at Ground Level (Level 1).
There are also participation from States Tourism Organisations (STO) such as Kedah, Penang, Perak, Selangor, Kuala Lumpur, Putrajaya, Melaka, Johor, Pahang, Terengganu, Sarawak and Sabah will also participate in this year MATTA Fair indicating that the states are pushing their domestic tourist offerings vigorously.
Malaysia is expecting 15.6 million tourist arrivals in 2023 with the receipts of RM47.6 billion. Tourism Malaysia is ramping up their promotional efforts by participating in the largest consumer fair to attract more holidaymakers and showcase exciting local destinations through our diversity of culture and heritage.
MATTA Fair’s partnership with Tourism Malaysia is considered a pivotal source of economic growth which serves as a catalyst for tourism development and continues to be one of the largest contributors to the national account. Similarly, the participation from Tourism Malaysia creates more opportunities to promote Malaysia as a top-of-mind tourist destination since our country has much more to offer.
This year, Tourism Malaysia is coming back with a Nature & Adventure theme, and we anticipate generating sales of RM1.5 million as the fair provides great opportunities for consumers to find holiday packages and theme park admission tickets at attractive prices.
The Tourism Malaysia Pavilion will showcase up to 46 booths from all states, as well as several activities including quizzes and guitar performances. Visitors will have the opportunity to redeem Tourism Malaysia merchandise with the purchase of tourism packages worth RM500.00 and above.
Some of the highlights for this coming MATTA Fair will be more cultural stage performances, cooking demonstrations, a daily lucky draw for visitors, and even various food and beverage products from the different states.
“This fair aligns with our ‘Inilah Masanya, Cuti-Cuti Malaysia’ campaign, which encourages Malaysians to travel domestically and support the domestic tourism industry. Tourism Malaysia aims to inspire more tourism activity across various states in Malaysia and contribute to local economic growth,” said Dato’ Zainuddin Abdul Wahab, Director General of Tourism Malaysia.
This collaboration between MATTA Fair and Tourism Malaysia will produce more greater outcomes in the future that propelling the tourism sector back to pre-pandemic levels and create more opportunities to serve the industry market.
It is free admission to the Fair and it is open from 10am-9pm for the three days, Friday to Sunday. To reiterate, shuttle service to MITEC will be provided from KL Sentral and Sunway Putra Mall.
Please visit our MATTA Fair’s website, social media platforms on Facebook, Twitter, and Instagram, or subscribe to our new Telegram channels @MATTAHQ to obtain the most recent information updates.