Fahrenheit88 welcomes the Year of the Dragon with ‘The Rise of Happiness’ from now to 25 February 2024. This immersive celebration harmoniously blends cultural traditions with a contemporary twist, promising a unique experience for shoppers and visitors.

In an exciting partnership with the legendary Old Master Q (老夫子), the campaign brings to life  authentic Hong Kong street vibes, delectable culinary experiences, festive gifts, and an exclusive art exhibition showcasing contemporary artwork of Old Master Q.

Stroll through the Main Entrance, and will be welcomed by the warm glow of Hong Kong Street lights, friendly greetings, and Instagram-worthy Old Master Q characters. 

QR codes unlock to a mind-blowing XR experience, where Old Master Q characters come to life, leaping off your screen. It’s a visual feast that’ll have you snapping pictures like there’s no tomorrow!

Shop ‘till you drop at our Chinese New Year Market located at the Main Atrium, Ground Floor. Explore an exquisite array of festive hampers, house decorations and delectable snacks at Taste of Asia that are designed to be the ideal gifts for friends and family. Then experience the essence of Hong Kong street food by treating yourself to the aromatic signature egg puff waffle and the rich flavor of curry fish balls at 90’s Snacky, or shop for your favourite childhood snacks. Relish the nostalgia of Old Master Q by bringing home merchandise such as plushies, t-shirts and tote bags, from the Pudgy CNY booth.

Step into the world of art at the ‘60th Old Master Q: Joy and Innovation in Dragon Year’ Exhibition, located at Atrium, Ground Floor. The exhibition marks a significant milestone in the legacy of Old Master Q as we enter the 60th Anniversary and unveils the mesmerizing ‘OMQ Shadow Series’. The ‘OMQ Shadow Series’ is a unique blend of traditional and contemporary elements, casting the beloved character in a new light that is both nostalgic and innovative. 

Shoppers can discover different unique styles of Old Master Q through a series of collaborations with other well-known artists, projects and brands such as Pudgy Penguins by The Igloo Company, Mindblown Universe by Mindblowon Studio, Cupid-Q by Red.by.Monster, ZERO3-Q by Yellow.by.Monster, Girypto by Kadokawa Gempak Starz, and others.

Visitors may also find exclusive collection of merchandise inspired by Old Master Q at the exhibition. Unleash your inner artist and become a part of Old Master Q’s creative universe as visitors can curate their own personalized collection card featuring the iconic Old Master Q characters and designs.

As part of ‘The Rise of Happiness’ campaign, Fahrenheit88 held a joined launch with Old Master Q on 17 January. A highlight of the event was the esteemed presence of the renowned artist behind Old Master Q, Prof. Wong Chak, who journeyed from Taiwan to grace the occasion.

Make your weekends extraordinary by participating in festive workshops. On 20 January, 2pm to 4pm, sign up for a Tufting Workshop where you’ll be guided by skilled instructors to create your very own Old Master Q tufted masterpiece.

On 3 February, 2pm to 4pm, let your imagination steam up at the Dimsum Clay Art Workshop. Mark your calendars, gather your friends and family and infuse your weekends with creativity and joy!

After a fun-filled day in the mall, don’t forget to step into UNIQLO for a festive fit check and pick up some festive decorations at KOME. What’s better than beating the heat with a delicious frozen yoghurt treat? Drop by Tutti Frutti for the perfect treat to sprinkle some happiness to your day. Cap off your day of festivities with ultimate relaxation!

Pamper yourself with a traditional Chinese massage and reflexology at Oriental Signature. Shoppers can look forward to a fascinating display of interactive digital dragons travelling between Fahrenheit88 and Pavilion KL’s 3D LED Screens

After a day of shopping spree, don’t forget to pick up some exciting Festive Rewards. Shoppers can walk away with a Limited-Edition Old Master Q Angpow Pack with a minimum spend of RM150 in a single receipt. With a spend of RM300 in a single receipt, shoppers may redeem a Limited-Edition Old Master Q Tote Bag and Angpow Pack.

Limited to 2 redemptions per shopper per day. While stocks last. All redemption can be made at the Concierge Counter, Ground Floor, on the same day of purchase.

For more information on The Rise of Happiness, visit Fahrenheit88’s Facebook page at https://www.facebook.com/Fahrenheit88/  or

Instagram account at https://www.instagram.com/fahrenheit88/