The 55th edition of the MATTA Fair

Malaysia’s favourite travel fair by The Malaysian Association of Tour and Travel Agents (MATTA), is once again convening its 55th edition of the MATTA Fair, at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from the 6 to 8 September 2024….


This particular edition of the MATTA Fair is said to be the largest ever in the number of exhibitors’ booths that will deliver travel bargains and holiday promotions for thousands of keen holiday makers planning to visit the fair this weekend.

Covering an impressive 37,000 square meters across eight halls throughout the venue, with 1,590 exhibition booths and 284 participating organisations, it is definitely of breathtakingly epic proportions….


This of course includes 183 travel and tour agencies, 15 National Tourism Organizations, 9 State Tourism Offices, 44 hotels and resorts, 11 theme parks, our national airline carrier, and 21 other travel-related service providers.

Come explore the array of bargains and packages offered at the Domestic Hall in Level 1 and be sure to join in the Discover Borneo: Explore, Win, and Fly campaign to win a roundtrip ticket to Borneo and a MYR1,000 travel package. 


The campaign features a variety of tours to suit every discerning tastes, from adventure trips to cultural explorations — to inspire visitors to discover Borneo’s rich diversity and stunning natural beauty.


Did you know that Borneo is the world’s third-largest island?!! Borneo is an exotic paradise where ancient rainforests meet pristine beaches, and majestic mountains stand tall above vibrant coral reefs. Personally, it is one of my favorite places to be at too!!!


Its landscapes are alive with diverse wildlife, and every corner offers the thrill of discovery. Borneo, more than just Sarawak and Sabah, is a name recognised globally— evoking a sense of mystery and allure. It is a destination that captivates the imagination with its mystical charm and boundless adventure!!!

MATTA is also intoducing three other engaging campaigns designed to elevate the Fair with fantastic prizes:

1. MATTA Fair Ride & Reels: Capture Your Journey. Enjoy free shuttle service from KL Sentral or Sunway Putra Mall to MITEC and back, capture your journey, and share it for a chance to win amazing prizes.

2. Buyers’ Contest: Spend MYR100 or more at the Fair to join the Buyers’ Contest and stand a chance to win exciting prizes like flight tickets – business and economy class tickets, hotel stays, and the grand prize of a return business class flight from Kuala Lumpur to London, courtesy of Malaysia Airlines.


3. Destination Discovery: Find, Snap, and Win! Join the treasure hunt at Level 3, find MATTA’s Instagram Frame Standees, and take creative photos to win prizes worth up to MYR80,000.

With free shuttle service, and even a chance to win some cool prizes and free admission, it is definitely the place to head to this weekend!!!!

For those driving, come early, parking might be (is – but only if you are early) available at the South Entrance Basement in MITEC, MITI Basement, and MATRADE Open parking, thought personally I feel it is more convenient and smart to use the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC and back….


Key partners and sponsors include:

1.      Discover Borneo: Sabah & Sarawak – Malaysia’s Favourite Destination
2.      Taiwan – International Favourite Destination
3.      Malaysia Aviation Group – Official Airline Partner & Premier Sponsor
4.      RHB Bank – Exclusive Platinum Sponsor
5.      Amadeus – Official Travel Tech Partner
6.      AmLeisure Media – Media Partner
7.      Malaysia International Trade & Exhibition Centre -Strategic Partner

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