A new-generation beauty and wellness destination has arrived in the heart of Kuala Lumpur.

Stepping boldly into the next chapter of contemporary self-care, Cosway (M) Sdn Bhd has officially opened the doors to its first-ever Cosyoung flagship store at Berjaya Times Square.

Evolving from the concept first introduced during Cosway’s 46th anniversary Cosway Reimagined movement at LaLaport BBCC last year, Cosyoung transforms the traditional retail experience into a more immersive, sensory and lifestyle-focused destination designed for today’s urban consumers.

From Multi-Generational Trust to a New Generation

For decades, Cosway has been a familiar name in beauty and wellness for Malaysian households. With Cosyoung, that multi-generational trust is being carried forward in a fresh and contemporary way.

Rather than simply offering rows of products, the new flagship is designed as an aspirational lifestyle playground where visitors can explore beauty, nutrition and everyday wellness in a more interactive environment.

The concept is centred around discovery — encouraging shoppers to understand what works for their individual needs while making the process of choosing beauty and wellness products more intuitive and enjoyable.

A Full-Circle Moment for Chryseis Tan

The opening also represents a meaningful full-circle moment for Ms. Chryseis Tan, CEO of Cosway (M).

Before taking on her current role, Chryseis Tan served as the CEO of Berjaya Times Square in 2017.

Nine years later, she returns to the same destination to unveil the official home of Cosyoung.

Speaking about the new concept, she shared that Cosyoung was created around a simple question: how can Cosway’s multi-generational legacy and trust be carried forward while remaining relevant to how people live today?

With Cosyoung, that legacy is expressed through a younger, more personal and connected approach to beauty and wellness.

More Than Just a Beauty Store

Modern consumers are increasingly looking beyond conventional beauty shopping. Skincare, nutrition, wellness and lifestyle are becoming interconnected parts of everyday self-care.

Cosyoung reflects this shift with a warm, minimalist interior and three interactive discovery zones, each designed around different aspects of a balanced lifestyle.

1. Aesthetic Beauty & Skincare

Beauty enthusiasts can explore a curated gallery featuring advanced formulations, clean skincare rituals and targeted treatments created to address the needs of modern urban lifestyles.

The space encourages visitors to discover skincare routines rather than simply browse products on shelves.

2. Inner-Health Nutrition

Wellness also begins from within.

The Inner-Health Nutrition zone brings together nutritional supplements, wellness elixirs and functional foods, offering consumers options to complement their everyday wellbeing.

3. Conscious Lifestyle Essentials

The third zone focuses on the everyday environment.

From home to personal care, Conscious Lifestyle Essentials features practical and considered products designed to naturally elevate everyday spaces and routines.

Together, the three zones create a more holistic approach to self-care — connecting how we look, how we feel and how we live.

A Space for Discovery and Personalised Wellness

Located at LG-05 & LG-06, Lower Ground Floor, Berjaya Times Square, the Cosyoung flagship is designed to be more than a retail outlet.

It serves as a permanent destination for product discovery, brand collaborations and mindful living, giving visitors a space where they can take their time exploring products and wellness solutions.

Visitors can also look forward to personalised beauty and wellness analysis sessions, which will be offered periodically to help consumers better understand their needs and tailor their everyday routines.

The Future of Cosyoung

According to Mr. Leslie Cheng, Managing Director of Cosway (M), the flagship represents a tangible model for the brand’s plans to bring Cosyoung into key urban communities.

With strong pre-launch momentum and expansion plans mapped out over the next 24 months, the Berjaya Times Square flagship could be the beginning of a wider Cosyoung presence across Malaysia.

And if this first store is anything to go by, the brand is clearly moving beyond conventional beauty retail.

A New Way to Experience Self-Care

Cosyoung represents an interesting evolution of Cosway’s long-standing beauty and wellness heritage — bringing together beauty, skincare, nutrition and conscious lifestyle essentials under one contemporary roof.

For today’s urban consumer, self-care is no longer simply about looking good. It’s about discovering products that work, building better routines and creating a lifestyle that feels good from the inside out.

With its first flagship now open at Berjaya Times Square, Cosyoung is inviting Malaysians to step inside, explore and discover a more personal approach to everyday wellbeing.

Cosyoung Flagship Store
📍 LG-05 & LG-06, Lower Ground Floor, Berjaya Times Square, Kuala Lumpur
✨ Beauty | Skincare | Nutrition | Wellness | Lifestyle Essentials