What better way to celebrate Malaysia’s Merdeka spirit than with a cup of teh tarik?

This Merdeka Day 2026, homegrown brand 888 Tea & Coffee is bringing Malaysians together through “Bersama Kita Tertarik”, a special musical collaboration that celebrates the country’s multicultural identity, rich traditions and the simple experiences that unite us.

Supported by Tourism Malaysia, the initiative shines the spotlight on teh tarik as more than just a beloved beverage. It is a cultural experience — one that has been part of Malaysian life for generations.

More Than Just a Cup of Teh Tarik

Think about it.

From bustling mamak stalls and nostalgic kopitiams to family gatherings and late-night catch-ups with friends, teh tarik has a special way of bringing people together.

It is often around a shared table that conversations begin, friendships are formed and stories are exchanged.

And, of course, there is the iconic “pulling” technique — watching teh tarik being poured from one container to another, creating its signature frothy texture, is an experience in itself.

For visitors to Malaysia, enjoying teh tarik can offer an authentic taste of our everyday culture and hospitality.

Three Voices. One Malaysian Spirit.

At the heart of Bersama Kita Tertarik is a music collaboration featuring three Malaysian music acts — Alif Satar & The Locos, Danny Koo and Kidd Santhe.

Each brings a distinctive musical style, cultural heritage and creative expression to the collaboration.

Together, their different voices create one powerful message: Malaysia’s diversity is what makes us stronger.

Just like teh tarik, which brings people from different backgrounds together around the same table, the collaboration celebrates the beauty of unity, mutual respect and shared experiences.

Taking Malaysia’s Teh Tarik Culture to the World

The initiative also forms part of Visit Malaysia 2026–2027, with 888 Tea & Coffee joining Tourism Malaysia as a Strategic Partner in the national tourism initiative.

The partnership aims to introduce the unique culture surrounding teh tarik to a wider international audience — from its preparation and distinctive taste to the social connections that come with enjoying it.

As Mohd Akbal Setia, Deputy Director General (Promotions), Tourism Malaysia, shared, teh tarik has become an integral part of everyday Malaysian life, connecting people across communities and generations while reflecting the country’s culinary heritage and warm hospitality.

For travellers, discovering teh tarik is therefore more than simply trying another Malaysian drink. It is an opportunity to experience a small but meaningful part of what makes Malaysia unique.

Meet the New 888 Teh Tarik Malaysia

Adding to the celebration, 888 Tea & Coffee has also introduced its latest 888 Teh Tarik Malaysia.

Developed to bring the familiar taste and experience of Malaysian teh tarik into today’s fast-paced lifestyle, the new blend features a specially crafted formulation with premium tea extract and no artificial colouring.

It delivers the smooth texture and aromatic character associated with traditional teh tarik, making it easy to enjoy a taste of Malaysia anytime, anywhere.

Whether you’re starting your morning, taking an afternoon break or enjoying a late-night drink with friends, it brings a little Malaysian nostalgia into every cup.

A Tradition That Continues to Evolve

For 888 Tea & Coffee, the launch is also a reflection of its own journey.

Beginning as a family-oriented tea merchant, the homegrown brand has grown across generations while continuing to stay connected to Malaysia’s beverage traditions.

Today, its portfolio extends beyond tea and coffee to include instant tea, coffee, breakfast cereal and chocolate malt drinks — evolving with the changing lifestyles and preferences of consumers while staying rooted in its Malaysian heritage.

Bersama Kita Tertarik

As Malaysia celebrates its 69th National Day on 31 August 2026, Bersama Kita Tertarik offers a timely reminder of what Merdeka is all about — unity, connection, respect and pride in the diverse culture we share.

Because sometimes, it doesn’t take much to bring people together.

Just good music.
Good company.
And a cup of teh tarik.

Bersama kita tertarik. 🇲🇾☕

For more information, visit 888 Tea & Coffee