Travel dreams are taking flight once again as the 59th National MATTA Fair officially opens at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, bringing together an exciting world of holiday destinations, travel deals and unforgettable experiences for visitors.

Running across 10 exhibition halls, the National MATTA Fair is once again the place to be for anyone planning their next getaway… whether it is a domestic adventure, a quick regional escape or a dream holiday halfway across the world.

A Boost for Malaysia’s Tourism Momentum

The opening of the Fair comes at an important time for Malaysia’s tourism industry as the country continues to build momentum towards its ambitious Visit Malaysia 2026 targets.

Malaysia welcomed 42.2 million international visitors, representing an 11.2% increase compared with the previous year, while the positive momentum has continued into 2026, with 21.2 million international arrivals recorded in the first half of the year alone.

Under the Visit Malaysia 2026 campaign, Malaysia is targeting 47 million international tourist arrivals and RM147.1 billion in tourism receipts by the end of 2026. The 59th National MATTA Fair aims to play a direct role in supporting this national tourism push by making travel more accessible while encouraging both domestic and international tourism.

A World of Travel Under One Roof

With 10 exhibition halls filled with travel opportunities, this edition of the MATTA Fair brings together the country’s largest gathering of licensed travel agencies, tourism boards, hotels and airlines.

Visitors can explore offerings from 12 State Tourism Organisations (STOs) representing destinations across Malaysia, as well as 16 National Tourism Organisations (NTOs) from around the world.

Taking centre stage as this edition’s International Favourite Destination is Taiwan, giving visitors the opportunity to discover more about the destination’s unique culture, food, attractions and travel experiences.

Whether you’re looking for beach holidays, food adventures, family-friendly attractions, nature escapes, cultural discoveries or that long-awaited international holiday, there is plenty to explore… and hopefully, plenty of great deals to discover too!

Malaysia Aviation Group Returns as Official Airline Partner

Adding further excitement to this year’s Fair, Malaysia Aviation Group (MAG) returns as the Official Airline Partner and Premier Sponsor, anchoring the Fair with its growing portfolio of travel and lifestyle offerings.

Meanwhile, RHB Bank, the Fair’s Official Bank Partner, is offering an expanded range of travel rewards and financing options for visitors looking to make their next holiday a reality.

According to Nigel Wong, President of MATTA, the encouraging performance of Malaysia’s tourism industry presents new opportunities for the entire travel ecosystem.

“The positive tourism performance we are seeing this year is encouraging and presents opportunities for the entire tourism industry. We are actively seeking to build on this progress by making travel more accessible and trustworthy.”

As a Strategic Partner to Visit Malaysia 2026, MATTA will continue working closely with the Government and industry partners to support Malaysia’s national tourism agenda and strengthen the country’s position as a preferred destination for travellers.

Travel to MATTA Fair Without the Parking Stress!

One of the best ways to get to the Fair is by taking advantage of the complimentary shuttle service provided for visitors.

Forget the stress of navigating traffic, hunting for a parking space and wondering where to leave your car. Visitors can hop on the free shuttle services from KL Sentral and Sunway Putra Mall to MITEC instead.

Not only does it make the journey more convenient, but choosing public transportation can also help reduce the number of cars on the road, ease congestion and contribute towards a smaller carbon footprint.

Of course, visitors who prefer to drive can still make use of several nearby parking facilities, including:

• MITEC South Entrance basement
• MATRADE open parking
• MITI basement
• The MET Corporate Tower
• MET Galleria
• Courts Complex KL open parking
• Hyatt Regency basement parking

Plan Your Visit to the 59th National MATTA Fair

The best part? Admission is FREE!

📍 Venue: Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur
📅 Dates: 4–6 September 2026
🕙 Time: 10am–9pm, Friday to Sunday
🎟️ Admission: FREE
🚌 Complimentary shuttle: Available from KL Sentral and Sunway Putra Mall

For the latest updates and information, visit MATTA Fair official website or follow MATTA Fair on social media at @mattafair.official on Instagram, TikTok and Facebook, and @matta_fair on X.

So, if you’re still wondering where your next adventure should take you, perhaps the journey starts here.

Come for the travel deals, discover destinations you never knew you wanted to visit, meet the people behind the travel experiences — and leave with a little more wanderlust than you came with. ✈️🌍

Your next adventure could be just one great deal away!