Shopping during the festive season always feels a little more exciting when there’s a chance to walk away with something extra… and this year, SOGO and Bank Islam once again gave shoppers plenty to look forward to!
Continuing more than a decade of SOGO’s signature festive car giveaway tradition, the SOGO x Bank Islam campaignreturned during Hari Raya, rewarding loyal shoppers with exciting prizes and memorable shopping experiences.
The nationwide campaign ran from 20 February to 31 May 2026, marking another year of collaboration between SOGO and Bank Islam. The partnership continues to bring added value to shoppers through rewards tied to their everyday purchases.
Nearly 26,000 Entries!
The response to this year’s campaign was impressive, with nearly 26,000 entries received.
To qualify, shoppers simply needed to spend RM150 in a single receipt. SOGO members received one entry, while Bank Islam i-Cardholders enjoyed an extra advantage with two entries.
From this huge pool of entries, 21 lucky finalists were selected to compete in the live finale on 22 September 2026, with a total prize pool worth more than RM189,000.
And the prizes were certainly worth getting excited about!
The prizes included a brand-new Perodua Traz 1.5H 2T (D-CVT) as the Grand Prize, five Bank Islam Gold Account-i (BIGA-i) prizes worth RM15,000 each, as well as 15 consolation prizes of RM2,000 in SOGO vouchers.
An Exciting Two-Stage Finale
The live finale featured a fun two-stage tournament that definitely added some suspense to the evening.
The first challenge was the “Peel-2-Advance” round. All 21 finalists had to scratch a sticker on a car-shaped emblem to reveal a hidden number.
The six contestants with the highest numbers advanced to the final showdown, while the remaining 15 finalists walked away with RM2,000 worth of SOGO vouchers each.
Then came the final “Key-2-Victory” challenge.
The six finalists selected their keys according to their first-round scores. Each key had a hidden length, and once a key was selected, there was no changing their decision.
The excitement came down to one simple question… who would pick the longest key?
The contestant with the longest key would drive home the brand-new Perodua Traz, while the other five finalists would each receive a Bank Islam Gold Account-i worth RM15,000.
And Here Are the Winners!
🏆 Grand Prize – Perodua Traz 1.5H 2T (D-CVT)
Salamiyah Binti Mohamad
🥇 5x Second Prize – Bank Islam Gold Account-i (BIGA-i) worth RM15,000 each
- Mohd Safari Bin Hamizan
- Noraini Binti Ismail
- Nur Hidayah Binti Shamsuddin
- Tan May Wah
- Tuan Mohd Alwafi
A huge congratulations to all the winners! 🎉
It was great to see how a simple festive shopping trip could turn into such an exciting opportunity for SOGO customers.
More Than Just Shopping
What I like about campaigns like this is that they add another element of excitement to the everyday shopping experience. Customers get to shop for what they need while also having the opportunity to enjoy meaningful rewards.
For SOGO and Bank Islam, the continued collaboration also reflects their commitment to creating added value for their customers and making festive shopping a little more memorable.
With more than a decade of festive car giveaways behind them, SOGO continues to keep this tradition alive while looking ahead to more rewarding campaigns and engaging experiences for Malaysian shoppers.
So, who knows… your next shopping trip at SOGO might just come with a little extra luck! 🚗✨
For more updates and upcoming campaigns, follow @sogomalaysia.
