In conjunction with Sustainability Week at Pavilion Kuala Lumpur, Lush Malaysia has officially launched something truly special — the Malaysia-exclusive Coral Soap, marking a global first for the brand.

Yes, you read that right. This isn’t just another beauty product. It’s a movement.

A Product That Gives Back 🌊

What makes Coral Soap stand out isn’t just its vibrant, ocean-inspired design — it’s the purpose behind it.

A remarkable 75% of the sales price (excluding tax) from every Coral Soap sold will be donated to Reef Check Malaysia, an organisation dedicated to protecting and restoring Malaysia’s precious marine ecosystems.

These funds will directly support impactful initiatives such as:

• Coral planting and reef rehabilitation
• Marine debris removal
• Installation of mooring buoys to prevent anchor damage
• Environmental education programmes in schools across Tioman Island

It’s beauty, but with real, measurable impact.

Why This Matters

Our oceans are under threat, and Malaysia’s coral reefs — especially around Tioman Island — are some of the most biodiverse yet vulnerable ecosystems we have.

By simply choosing a product like Coral Soap, you’re contributing to conservation efforts that protect marine life, support local communities, and preserve nature for future generations.

And honestly, that’s the kind of self-care we love — one that goes beyond ourselves.

More Than Just a Launch Event

Held at Pavilion KL Centre Court, the launch event was more than just a product reveal — it was an immersive experience blending sustainability, education, and community.

Guests were invited to take part in a bath bomb-making workshop, showcasing Lush’s commitment to “naked” products — innovative, packaging-free solutions designed to reduce environmental waste.

The event also featured insightful keynote speeches by industry leaders, including Dr. Harvinder Harchand, Director of Lush Malaysia, and Julian Hyde, CEO of Reef Check Malaysia. Both emphasised the urgency of marine conservation and the importance of collective action in driving real change.

As shared during the event, Malaysia is currently the only market in the world to carry Coral Soap — making this initiative even more meaningful on a local level.

Pavilion KL Exclusive: Bring It Back Initiative ♻️

In line with its commitment to sustainability and circularity, Lush is also running its Bring It Back recycling initiative at Pavilion KL from 6 to 10 May 2026.

Here’s how it works:
Return your empty Lush pots and receive a RM5 voucher for each pot, redeemable at all Lush Malaysia stores nationwide until 20 May 2026.

It’s a simple yet rewarding way to encourage responsible consumption while reducing waste.

A Small Purchase, A Big Impact

Retailing at RM59, Coral Soap is now available at all Lush Malaysia stores nationwide and online — but only for a limited time while stocks last.

In a world where we’re constantly consuming, it’s refreshing to see brands creating products that actually give back. Coral Soap is a reminder that even our everyday choices — like the soap we use — can create ripples of change.

And maybe, just maybe, that’s where real transformation begins.